Everything’s free on the internet. Free is everywhere you turn, it’s all so easy, sign up to this, sign up to that, register here, login, sign in, don’t worry it just takes a second to sign up, we just need your email, no – + or $ symbols. Choose a password with a minimum of 6 characters, 4 numbers and an explanation of how gravity works, why it gets cooler just before the sun comes up and the square root of 347.6…. quick you’ve only got 5 seconds to complete this form, 5, 4, 3, nah just kidding take as long as you want we need your details to expand the database, which in turn helps us value the company to prospective buyers. Oh yeah that’s right, leave your wallet in your pants champ, this one’s on us.
But it’s not free. Free is your time. Free is arguably more expensive. Who has nothing to do?
Free is asking you to pull away from whatever else might have been otherwise occupying that timeslot and dedicating it to itself.
And because time is the one thing you can’t get more of, free products that exist now and are developed in the future will have to either be unbelievably unique and valuable – which is an initial short term proposition because others will see what you’ve done and attempt replicate it, so relevant and constant innovation will be necessary (think MySpace vs Bebo vs Friendster vs Facebook) – or are very quick and accurate but not worth paying for, (think xe.com and Google).
On the other hand the product can be good and valuable and can be subscription based and you may just end up with a great and even better product, more solid financials and a more qualified database that care enough to buy and use the product.
Because when something is free and grows quickly, it’s also subject to faster competitive loss in the event of getting out-maneuvered, out-innovated or out-played.
Is ‘free’ the answer? Probably not, excellent products will excel, and the rest will fall by the wayside. No free is just a price point, the product is still king.
Now if you have been marketing online for awhile you have probably heard of Google Adwords. Basically, for those that don’t know, you pay for each time someone clicks on your ad. This has been a proven way to market as it is VERY targeted!
This usually leads to great conversion rates. Well when the gurus tell you to advertise on Google or any other PPC they don’t tell you the whole story.
What they haven’t told you is that your ad can be taken off Google if your CTR (click-thru rate) isn’t high enough. That means a certain percentage of people that see your ad need to click on it. Well you can make sure that you ad doesn’t get taken off.
You have to target your keywords. You can do this by putting brackets [] around keywords that are two words or less and putting quotes ” ” around keyword phrases that are more then 2 words. So if your keyword is golf clubs then it must be put into brackets like this [golf clubs]. If you don’t then your ad could show up for people searching for “great golfers.” Those people will probably not click on your ad which drops your CTR.
Just to let you know, this is FREE information given by Google if you call them up for help. I’ve seen people sell this information for $50 which I think is very unfair since they got if for free.
So just follow these steps to success on Google.
1.) Choose the keywords that you want to target using the tip I gave you. Make sure people are actually searching for your keyword and make sure it isn’t super-competitive.
2.) Write an ad. Look at some of the ads on Google and learn from the ones that made you want to click on their link. What did they do that made you want to click?
3.) Bid on the keyword. You do NOT have to be number one, but you do want to be on the first page. Again if your keyword is too competitive, it is going to cost like around $5 per click which is VERY risky.
4.) If you profit, keep the ad running. If it fails, try to find out what you did wrong. Is the ad copy not good? Is the market too competitive?
5.) Once you start to profit on Google, start advertising on other PPCs. Repeat the process.
If you thought this report was good wait until you see the second. In fact I’m going to give you way more then two reports. Go here: http://products4cheap.com/webform.html and fill it out. I’ll give you a special gift. You just need to take these baby steps then you are on the road to success
About the Author
Brendan McCaffery. Check out my site at: http://products4cheap.com/megaweb/index.html I love internet marketing and I am here to help people that need to know where to start.
Este es el articulo de la edicion febrero 2010 de la revisa INDUSTRIA de El Salvador, escrito por su servidor.
En economías como las nuestras, donde el presupuesto de marketing es muy limitado, es común no pensar en esa área más allá de hacer un poco publicidad encargando un banner y quizá algunos volantes. Y posiblemente lo que vuelve más fácil esta decisión es que pautar una campaña en algún medio de comunicación masivo podría fácilmente devolvernos una factura de casi 6 cifras en tan solo una semana.
Afortunadamente, las compañías con poco acceso a un presupuesto como ese, o en planes de reducción de costos, han hecho uso de una herramienta de Marketing que no tiene nada de novedosa: “la Recomendación” de sus clientes. Algo que en la profesión se conoce como Word of Mouth.
Por lo tanto, los mercadologos y las empresas solo podemos entender y aprender como motivarlo, facilitarlo, mejorarlo y amplificarlo.
Pero empecemos por lo básico. Hacer Marketing se trata de Comunicación. Comunicación ≠ Monologo.
Pero por alguna razón, en algún momento en décadas pasadas, perdimos esta concepción tan fundamental, y empezamos a emplear monólogos para “comunicar” nuestros productos a nuestros clientes. Y de pronto, era mandatorio una campaña de publicidad para hacer Marketing. Pero recordemos, Publicidad no es lo mismo que Marketing. La Publicidad es una de las herramientas empleadas en Marketing.
¿Entonces que es Word of Mouth Marketing?
Podemos entender Word of Mouth Marketing o Marketing “de Boca en Boca”, como la práctica de fomentar las conversaciones personales en torno a un producto, un programa o una causa; lo que no lo limita exclusivamente al área comercial de la compañía, ni tampoco lo limita únicamente al ambiente empresarial.
Hacer WOMM es entender fielmente que los productos son comprados por personas que ya los utilizan o que fueron influenciados o atraídos por personas cercanas que si usan el producto, o que en algunos casos, tan solo escucharon una recomendación al respecto y pasaron la recomendación en base al conocimiento de los intereses del comprador potencial. Entonces lo que se busca es fomentar esas recomendaciones basándose siempre en que se cuenta con un buen producto, un buen servicio (no porque lo diga la compañía, sino porque los clientes lo dicen) o que tenemos una buena causa.
Entonces el objetivo principal de hacer una campaña de WOM es generar revuelo o “Buzz”. El revuelo, definido por Ben McConnell y Jackie Huba, es la suma total de todas las conversaciones personales (Word of Mouth) y las conversaciones digitales (Word of Mouse).
Los mercadologos aman el revuelo porque puede provocar una fila de personas en la puerta de su empresa o visitas en su sitio web. Y que la mejor forma de promocionar su marca es a través de un ejército de seguidores que constantemente hablen o hagan referencia a ella, en conversaciones online u offline.
Word of Mouth Marketing es Marketing de Consumidor a Consumidor. O mejor dicho, de Negocio a Consumidor a Consumidor. Cuando viene de la boca de un mercadologo, es Marketing. Cuando una persona real lo repite, eso sí es Word of Mouth. Como bien lo describe Andy Sernovitz.
¿Pero quién provoca todo el revuelo?
En cada sociedad, existen personas con un perfil “más interesante” que otras. Individuos que además de su rol profesional, se dan a la tarea de ayudar a otros, y que tienen la capacidad o la posición en la que pueden recoger mucha información de un tema en especial y también transmitirla, no solo en su red inmediata, sino en más de una. Estas personas no obtienen una remuneración por sus acciones, sino que su recompensa es tan intangible, como la satisfacción de servir.
Emanuel Rosen les llama Hubs, tomando el nombre del dispositivo que Informática se utiliza para distribuir datos en una red. Y por supuesto que hay Hubs de diferentes niveles de influencia, pero en este caso, debemos buscar a la mayoría que podamos, siempre y cuando sean los indicados para los objetivos de la estrategia.
Para encontrarles necesitamos empezar a ver al mercado como una sociedad de individuos con diferentes motivaciones; abandonar la segmentación demográfica por una segmentación por intereses; y, dejar la suposición de que estar en TV garantiza la venta del producto.
Hagamos un ejercicio sencillo. ¿Recuerda usted la primera computadora que adquirió para su casa?, ¿Le convenció el comercial que vio en la TV?, ¿Le creyó al vendedor del almacén quien le dijo que era la mejor maquina en el mercado y que por eso costaba US$2,000?, o, ¿A quién le consulto o pidió opinión sobre fabricantes, características, distribuidor, precios, etc.? Si usted no es una persona cercana a esta área, sin duda acudió donde “alguien de confianza”, “alguien que conociera de computadoras”, “alguien que ya hubiera comprado alguna” para conversar un poco sobre el tema.
No es que esta persona le haya convencido de comprar el equipo que adquirió en ese momento, aunque algunas veces sucede así, ni tampoco que haya ignorado la información técnica que leyó en alguna revista, sino mas bien la información que le proporciono, sumado a otras fuentes a las que acudió para aprender al respecto, y a sus propios intereses, hicieron que usted se inclinara hacia una oferta determinada y tomara una decisión.
Podemos aplicar el mismo ejercicio para la compra de su primer auto, su primera casa, y otros bienes o servicios.
El hecho acá es que, por naturaleza, conversamos. Cuando estamos en una reunión, en la cena en familia, en la parada del autobús, en el pasillo de la oficina cuando vamos por un vaso con agua, y desde hace un par de años hemos vuelto sitios como Facebook y YouTube, los más visitados de El Salvador porque nos gusta conversar. Incluso existen sitios como justbought.it que responden justo a la costumbre de comentar lo que acabamos de comprarnos. Y es lo que todo mercadologo debe aprovechar.
UK based Smith Electric Vehicles has named ElecTruckCity as the exclusive distributor in France of the Smith Newton and Smith Edison electric vehicles. The latter is an all electric version of the Ford Transit van. ElecTruckCity plans on building out a network of 17 distributors across France including most of the major cities. The market for these vehicles will get a boost from the French government which provides subsidies of 5,000 Euros for van-like vehicles and 20,000 Euros for Newton sized trucks. – Marc Cesare Learn more: Fleetdirector.co.uk
PT Bank CIMB Niaga, Tbk – As one of leading bank in Indonesia established since 1955, CIMB Niaga(formerly known as Bank Niaga) is currently the sixth largest bank in Indonesia in terms of assets. We have proven our achievement with the spirit of professionalism and our commitment in Good Corporate Governance. Due to our rapid growth in becoming universal bank, we invite you to be one of our Winning Team. In CIMB Niaga, you’ll find the best career advancement and personal development as we are chosen to be the first Employer of Choice in banking industry.
1. Branch Manager / Relationship Manager for Corporate Banking Group (Middle-up Officer)
2. Marketing/ Sales Treasury for Treasury Management Group (Junior Officer)
3. Account Officer Funding/ Lending for Commercial Banking (Junior & Middle Officer)
4. Collection Consumer for Retail Collection & Recovery Group (Junior Officer)
5. Usage Department Head for Card Marketing & Sales Group (Middle Officer)
6. Assistant Sales Officer for Consumer Banking (Staff)
7. Secretary
General requirements:
Bachelor’s Degree with min. GPA 2.5 (no.1,2,3,4,5), Diploma Degree with min. GPA 2.75 (no.6) and Diploma Degree from Academy Secretary with min. GPA 2.75 (no.7)
Maximum age of 27 (no. 6,7), 35 (no. 2,3,4), & 38 years old (no.1,5)
Minimum 1 year (no.6,7), 2 years (no. 2,3,4,5), and 4 years (no. 1) proven experience in similar position
Preferably female (no.1)
Single (no. 6,7)
Understand Treasury products, especially derivative products (no.2)
Has wide customer base and target oriented (no. 1,2,3,6)
Ready to be place in any branches, especially Sumatera (no.4)
Has good networks in courthouse/ KPKNL/ local police authority, especially in Medan (no.4)
Has merchants database (no.5)
Able to work under pressure
Recruitment & Career Management Division
PT. Bank CIMB Niaga, Tbk
Griya Niaga 1 Bintaro 3rd floor
Jl. Wahid Hasyim Blok B4 no. 3 Bintaro Jaya Sektor VII
Tangerang 15224
Email:recruitment@bniaga.co.id for (no.1,2,3,4,5) and recruit@bniaga.co.id for (no.6,7)
Send your CV with comprehensive achievement, copy of educational certificates & latest photograph to the address above.
How’s the first quarter of 2010 — and the rest of the year — looking for you and your business?
Are you primed and ready to make money this year?
Have you put a plan in place to promote your business and maximize your success?
Here are ten quick, easy-to-implement things you can do that will guarantee your online business will be making you money this year:
Write down your personal affirmation for the month and the year.
The goal here is to help you step back from the hustle and bustle and stay focused on what’s important to you.
Get your story, idea, product, or service announcement out into the marketplace seven different ways, all at once.
Choose from these options to make a powerful impact:
The reach metric, which is the count of spectators exposed to an advertisement is a critical metric to advertisers to help in planning and measuring the success of online advertising marketing campaigns. In the world of normal advertising, advertisers know that when they buy time on sequential TV shows, they are probably going to reach many of the same folks on both. That is, the advertisers are probably going to experience overlap of reach across shows considering both are on the same network and same general time slot.
In the web world overlap of reach across sites isn’t as straightforward to envision. While many web sites have the same users, to what extent are those users exposed to the same promotional campaign across those sites? Given that most advertisers have a tendency to buy sites in similar genres, many expect to experience significant amounts of overlap. For instance, if an advertiser buys adverts on ESPN.com and FoxSports.com, does the same internet site visitors see the adverts on both sites?
To help marketers know how much overlap there’s across sites in a marketing campaign, Microsoft Advertising Institute set out to answer the question,’To what extent do advertisers today reach the same folk via different web sites in a marketing campaign?’ the answer is significant, because it helps marketers mitigate media bucks wasted by reaching the same users on multiple sites.
As expected, the study shows that as an advertiser has bigger reach, more people see the adverts on more than one site. Shockingly, though, the same person infrequently sees an advertiser’s ads on more than one site-even in large marketing programs. In other words, it is a myth that advertisers reach a major overlap of the same folk among the sites in each marketing program. In truth, advertisers do not experience serious overlap across sites in a stated marketing campaign.
In most cases today, advertisers are purchasing little percentages of any particular site’s inventory and, as a consequence, most advertisers observe very little overlap. Unlike broadcast television advertising or print media, for advertisers to reach bigger numbers of their target audience online cost-effectively, it’s a safe strategy to extend the quantity of sites they publicize on, without fear of excess overlap.
PT Bank CIMB Niaga, Tbk – As one of leading bank in Indonesia established since 1955, CIMB Niaga(formerly known as Bank Niaga) is currently the sixth largest bank in Indonesia in terms of assets. We have proven our achievement with the spirit of professionalism and our commitment in Good Corporate Governance. Due to our rapid growth in becoming universal bank, we invite you to be one of our Winning Team. In CIMB Niaga, you’ll find the best career advancement and personal development as we are chosen to be the first Employer of Choice in banking industry.