Today is the day our new website has gone live. We have given the site a bit of a face lift and increased the product information that is available, together with some detailed case studies on a few of our customers.
The new site also allows you to sign up for “GENius” – our newsletter that is sent out, packed full of useful sales tips and research that we have found.
Dont forget you can also follow us on Twitter to get the latest updates on everything from us!
Please let us know ay feedback on our new site – we love hearing from you!
Local internet marketing saves the day… in a local business level.
Immediately after you might have selected the world wide web organization you would like being included, then you should know in regards to the marketing and advertising techniques along with other issues you should do to make certain which you be successful. You have to produce and implement each short-and long-term marketing and advertising methods to guarantee a constant flow of precise site visitors to your internet site.
Long-term marketing and advertising approaches are those people that bring you a continual stream of specific site visitors more than time. Do you be successful lots of funds from these Attraction marketing techniques?
Marketing seo along with other exclusive actions in which your web blog site visitors could advantage, more funding techniques internet site, you are able to adopt.
Your firm do effectively to each and every and every single system talked about above, only the implementation of those potent marketing and advertising techniques strengthen your likelihood of drawing website visitors to your internet site, but much more importantly, they are going to assistance to be sure that they appear back again. In quick, by devising and implementing a well balanced promoting system, you’ve the possibility to generate a continual stream of site visitors to your website. To some stable stream of precise visitors to your webblog, you should also industry to the upcoming.
If you happen to be just beginning, you may possibly desire to use third celebration credit score card processors, since this really is the least difficult way to the new Online organizations. In case you favor not your personal merchant account, credit rating card third celebration processors are your credit history card orders available for you.
Local enterprise advertising on the net is definitely an crucial piece of your respective local business’s earnings design, because it will allow you being prosperous nowadays and for several years to appear. It is the local residents who grow to be your lifetime people.
Promoting your local enterprise on-line indicates reaching out in your current clientele as effectively as your upcoming buyers. Gone are the days once you could just place some advertisements in local newspapers plus the buyers would pour in. These days when a person is in search of a item or provider, they generally go on the web and search by way of Google, Yahoo or among the list of other search engines. What’s happening extra and extra is, when somebody conducts a search, they sort inside city name plus the point these are searching for (i.e. “Vancouver piano movers” or “piano mover in Vancouver”) so that you can narrow down the search. The developing popularity of this sort of search is offering an enormous chance for you personally, being a local enterprise proprietor, to showcase your firm.
Your internet site gets your virtual organization and prospective customers get to learn you in the facts they get there. This can be why branding and confidence constructing requires being a important portion of your respective local Attraction marketing tactic. Buyers these days are savvy and commonly use a brief interest span. The initial point they try to find is social proof (reviews/testimonials) and have confidence in elements. If you ever incorporate particular pictures of oneself and your staff as well as add your particular story, it can make your internet site experience much more believable and trustworthy.
So many people underestimate the power of traditional marketing methods, and in this post, I’m going to tell you why Direct Mail is still high up in the efficiency ranks for marketing.
Direct Mail is great for several reasons, and I’m going to write a few short bullet points explaining why Direct Mail is so effective.
Time Spent – I’m not talking about the amount of time you spent designing, implementing and sending your direct mail, I’m talking about the amount of time your reader spends looking at your marketing. If you think about it, when someone looks at an advert online, if they aren’t interested, they will simply click off. Whereas in Direct Mail, if they aren’t interested, chances are they will just put it down somewhere in their house; and then they look at it again later.
Precision – Instead of a ‘hit and hope’ method, with Direct Mail, you can pinpoint the people who fit your psychographic, demographic, and geographic profile, meaning much more targeted eyes are reading; therefore, you will get a higher ROI (Return On Investment)
Immediate Responses – Once you send out your direct mail, it doesn’t take long to get a response. Within one or two weeks you’ll receive around 80-90% of all those who are going to respond. If your campaign works, you’ll know about it quickly. If it doesn’t, you will know that quickly as well.
Simple – It is so simple to create a direct mail campaign; all you need to do is design your leaflet/brochure/letter, and then print multiple copies. You can then send these out, and all you’ve had to do was spend maybe an hour designing it.
Cost Efficiency – For the purpose of this point, let’s say that a single letter to a single house costs 50p. You sell your services at say £20 a pop. Therefore, you can send out 400 letters, and as long as you receive one response, you’ve lost no money! You need to work out how much it will cost each household, and how much one response will earn you, as a minimum. Once you know this, you will know how cost-effective Direct Mail can be for you!
So there you have it; just a few brief points as to why I think Direct Mail is still one of the most efficient ways of marketing. Let me know what you think in the comments below; I’m looking forward to a discussion!
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include “the four P’s” – Product, Promotions, Price, and Place.
Products and/or Services
The first “P” stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they work, their unique/proprietary attributes, etc. For products that are patented and/or technical in nature, drawings and backup materials should be presented in the Appendix.
Most growing companies offer certain products and services today but expect to offer more in the future. It is important to mention both current and future products/services here, but to focus primarily on the short-to-intermediate term horizon.
Promotions
Promotions include each of the activities that induce a customer to buy the company’s products and services. Promotional activities could include advertising, public relations (PR), free samples, discounts, direct mail, telemarketing, partnerships, etc.
This section of the business plan discusses which promotions will be used and how they will be used. For instance, if partnerships will be used to secure new customers, the plan must explain which companies are partners, how they will be able to provide new customers, how the partnership will work (from operational/ financial standpoints), etc.
This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.
In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.
Price
This section of the plan should detail the price point(s) at which the company’s products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final “P” refers to “Place” or “Distribution” and explains how a company’s products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing "Four Ps" in marketing terms, it is important to prove to investors that your company will effectively penetrate the market.
Customer Service 2.0: Transparency, Tribes, and Talent | Futurelab – An international marketing strategy consultancy.
I confess that I have a warm spot in my heart for customer service operations. It is probably because I met my wife of 29.5 years Eileen Marie when she and I were on the customer service phones at the Polaroid Corporation. As an old phone jockey, it is apparent to me that the world of customer service is transforming.
If we look back in history we can see that the central tendency of consumer businesses is to move more and more function to the end consumer and to provide them more visibility to the availability of the product or service. As the phone grew in this country as a consumer device, clever pundits predicted that in order to meet the emerging demand for phone calls, the entire country would have to become telephone operators, and that is exactly what we are. We dial our own service. Likewise, when the Michael J Cullen opened his first King Kullen store in Jamaica Queens with 6,000 square feet, on August 4, 1930 with the wonderful catch phrase, “Pile it High, Sell it Low”, he ushered in the world of super market self service. When they can, firms let customers roll their own.
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Better Customer Service Through Transparency, Tribes, and Talent (blogs.hbr.org)
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The Future Is Here – Blog.FutureLab.net (killerstartups.com)
Reading Yann Gourvennec 10 Top Tips for Social Media Success in Businesses in 2010 (fredzimny.wordpress.com)
I thought these tips from Amanda Griscti (http://ow.ly/19K0d) were great so wanted to share them with you.
Amanda suggests you do one each working day!
1. Create a press release for your business and add something different. Check out our post on How to Promote your Business using PR for some tips.
2. Ask your clients to refer you to someone. This sounds so simple doesn’t it? But I bet you haven’t done it yet! You will be surprised how well this works.
3. Ask 5 clients for a testimonial and add it to your website and collateral. The key with testimonials is to be specific with your request. For example, ask for a testimonial on your quality of work or on your service etc. Also ask for a picture of the person giving the testimonial.
4. Create a direct marketing list and start calling one person a day. You list can be from people you have met or simple Google searching of your target clients. Line up some clients that are happy to give you a testimonial that you can mention to the person you are calling.
5. Do you have a store front? Have a new theme each month but don’t over crowd the space. Make sure these themes are also inside the store and on your website. See them as “campaigns” for your store.
The only thing I would add is if you feel you can’t do this without support connect with a business buddy or work with a life coach to support you in growing a profitable business.
Many companies and organizations have an idea, marketing promotions and advertising. They believe it is in marketing, production, and a brochure of local radio and television show a good gloss. However, the market is much more expensive than the obvious promotions and brochures. This is a process, a clear strategy. It is also about building a business in every aspect, including the marketing function.
It is also aboutUnderstand the marketing strategy, marketing, and marketing language tool. Many people are afraid or feel of the terminology and intimidated by the concept of the so-called marketing experts.
This paper attempts to simplify the procedure. Make a "how to" win the necessary development of the concept of marketing, also.
Many people also believe that they are too busy, or do not have enough time and energy on the development of the concept of marketing. It does not require difficult or Complex.
Many of the major marketing strategy is very simple and straightforward.
In fact, I think everyone has a great marketing idea, he or she is just waiting to come! What prevents you, the next step?
My goal is to eliminate any delays, and provide a framework where you can expand your ideas.
How do I know whether I am successful?
So, if I have an interesting and information – I am "edutainment me""Companies. If I have delivered what I call the" three H's. "
Head – to provide information and knowledge is tapped in the head. Some new evidence or information, which is in the brain tick a useful one.
Heart – tapping into your emotions. You are in any manner. Make you smile, laugh or angry.
In his hip pocket – I have not found people interested in making money. My goal is that in this meeting, you will pick up something – a new idea,Contact or methods that can help you more money. Why marketing concept is important?
Thinking, creativity, and into the implementation of those strategies, in the new millennium, the success of the company's logo.
Encouraged the creation of leading organs of the activities around these concepts tailor a culture, ideas, innovation and possible market position.
The most successful companies are now doingBrand and customer loyalty of these names and symbols. It is the process of branding and marketing around the brand in this information age, a new company assets.
Complete with a large number of change – companies and organizations speed, mobility, and have an idea is to focus on may open up new space, there is.
You will be marketing and media literacy.
In today's fierce global economy is dynamic, successful manager who really knowIn this way, regardless of marketing concepts and power of the media.
We live in a great social and economic, we have faced some changes.
We are in the middle of a gold rush, we do not like to see in a hundred years. Marketing concept is the 21st century gold.
What is marketing?
What is marketing?
How would you market?
If you think it relates to marketing or promotional activities, you can onlyPart of the right. Marketing is much more.
This is my definition, I will give clients, consumers and the people who attend my seminars and workshops.
Marketing is …
What do you do eventually acquire or retain customers.
With regard to location.
With regard to the process of
Enter a new paradigm. This means that the organizational structure of your every activity of your customers needs.
Take a moment to compare with the latest thinking in marketing your opinion in the market.
YouReady to move? To learn more about the market reach of each one how you interact with customers, as well as how to run and run your business.
When you move can change your attitude and your time now marketing focus, develop your big marketing ideas to move.
10 good reasons to prevent people from realizing their big marketing idea
Many people have never been to their true potential in achieving its goals, dreams and aspirations. From my experience as aA radio, managers, and marketing This is my top 10 reasons to prevent the realization of their big marketing idea person.
1. Do not believe that it can be done.
Believe in a system must be really strong. Do you really believe you can overcome obstacles. In 1992, 500 farmers the beginning, the cooperation and the implementation of 5,000 must be a truly strong belief system, they can work.
2. Nothing to do.
Some people just do not know what you need. InsteadPrices on the road they are not worried about any wrong things.
3. Do not think they have any ideas or solutions to the problem.
Some people trapped in their ideas and solutions that not only can not see or recognize. This often requires an outsider to lift them. Why it is not an outsider, taking into account the challenges and brainstorm some solutions.
4. Can not believe you can make money.
You often hear people complain about at work, because they wedgeNon-payment of bills or something, because this is that it has always been the case. These people are considered by food and housing needs and your needs, you can from your ideas or motives of the solution to make money.
5. Do you have time?
Many people find themselves in busy and the "anxiety of modern life." I'm not saying that you add more points, additional actions, work or tasks, "to-do list into your life." I suggest that you do not, and delete anything! If you have watched hoursLess TV per week, which will have 52 hours. How would you do with 52 hours to have more time?
6. You do not have enough resources?
People often say they need the resources – financial, infrastructure, computers, printers and so on. However, the amount of money need to write down ideas, and then they communicate with others?
7. Persistent!
You're likely to trip over one hundred before the barriers to your success. Persistence is an important breakthrough inBarriers.
8. Useful?
Ideological or practical solution and does it work? To in the United States National Aeronautics and Space Administration example. They have invested one million U.S. dollars developing a pen to work in zero gravity! The Russian people have cosmonauts pencils.
9. Are you afraid?
Many people are afraid of many things – success, failure, rejection, or just different. These fears may lead to obstacles.
10. Not ready
Many people do not know what they doWhat they really want, and for others to create obstacles. They recognize the need for change, and change their minds. They are not ready to make a change at this time, when.
Therefore, it is in practice to do its part to prevent the big marketing idea person.
What is the marketing, your company and your co-operative success factors for that?
There marketing lawn care services in various ways. Lawn care services sales or leads generated through telemarketing or direct mail. In general the use of marketing strategies in the fall and spring, because there is a lawn care service, the high demand during this period. They have also tried a different lawn care institutions to reduce costs, printing a postcard or self-brochure to the sender.
Ideally, the lawn care marketStrategy has the greatest effect is an individual, for each client to provide advice. This means that every potential customer will receive in response to his lawn a program, it should produce a great lawn. Such as the date of mailing details, etc. should also be provided in order to create a secure sense of the relevant medical institutions of the lawn.
Other ways of marketing the sale of lawn care tools and direct marketing. Curtain, whichWith imagination and resourcefulness could be a long road, to attract and build a positive sales of company expectations. Similarly, sales of postcards a very effective marketing strategy.
It is a fact that in autumn, when most people are open to the lawn lawn care institutions the idea of monitoring basis. The reason is the problems caused by insects and bad weather damage, then the lawn at this time. Therefore, if you build on the progress hotAnd the beautiful postcards and mailing attractive, the effect is very good, in any case.
If you are still skeptical, look forward to your marketing skills, then, training courses, sales of video programming by the experts to help in this respect creation. These videos are lawn care and technology, who does not know how to proceed with sales. These videos provide lawn care to create and seal the results of the best methodologies. TheseFilm is based on a lot of experience and wisdom based on the practical, they will succeed in your business presence here.
Another great marketing strategy is the Internet, and has professionally designed websites lawn care services. They can provide information on the price level and to provide medical advice and lawn tips on your site. If your site is well designed with good content, you can build a reliable lawn maintenance of his authorityService. Because most people have to deal with such a professional body, you will find a lot of work to make your site basis.
Finally, it is a great marketing strategy to achieve through television advertisements, with the people. In this ad you may be a cause for most of the population in-kind. To ensure that the great advertising value, affecting the quality. Last but not least, you can participate in e-commerce, marketingArtificial turf grass lawn care and other services.
We hear a lot of people talking about the 2.0 world we live in. Marketers refer to social media tools as Web 2.0. The titles of business books increasingly contain that magical number—2.0.
But what does “2.0” mean? How are things different now than they were before? What has changed?
For starters, let’s agree that the social media revolution has created an entirely new landscape—a 2.0 world. The changes are so profound that those who do not understand it will soon find themselves on the sidelines, confused and perhaps even angry that the world has passed them by.
The social media revolution is really not that confusing. The more we understand and embrace the changes, the more powerful social media become. Here is my brief comparison of the differences I see between a 1.0 and a 2.0 world:
Let’s look at the nuances between the two.
Audience vs. Community. What’s the difference between an audience and a community? The direction the chairs are facing. A community is much more connected and interactive than is an audience.
Broadcast vs. Conversation. A broadcast pushes information outward from a centralized communications hub. Conversations, on the other hand, rely on user-generated content. The best conversations are those that are decentralized. They tap into the collective wisdom of all the participants.
Traditional vs. Social Media. Traditionally, information was broadcast from a central hub to an attentive audience. In a 1.0 world, the major media were newspapers, radio and television. Today, in the new 2.0 world, communities have decentralized conversations among themselves. They share user-generated content on Facebook, in blogs, through Twitter, on YouTube and via an endless variety of social media.
My favorite illustration contrasting the 1.0 and 2.0 worlds is this:
Fireworks come from a centralized source. A fireworks show is designed to dazzle an adoring audience. The role of the audience is to watch and be impressed.
A campfire, on the other hand, represents a warm, inviting place where people gather to tell stories, sing songs, swap jokes, share family photos and talk about various topics of mutual interest. The content of campfire conversations is user-generated.
Fortunately, there is a place for both fireworks and campfires. They don’t have to be mutually exclusive. Traditional and social media will coexist and actually complement each other.
Those who prosper and succeed in the 2.0 world will be those who understand that it’s all about having conversations within communities. With that in mind, I’d love to have you join me here around the campfire as we have a cup of hot coffee and reminisce about “the good old days” when we once lived in the less-colorful 1.0 world.
Internet Advertising and marketing Strategies- State-of-the-art Web Advertising Tips!
When you receive involved inside world of internet advertising, you ought to make certain that you are properly mindful of what you’re receiving into. You may have to discover how to greatest market your business and yourself, but there's so much a lot more to it than that. When you could have surpassed the basics and are in search of a solution to succeed in later stages of one's company, here are some things which you need to maintain in mind as far as net promoting approaches for a higher level of promoting success:
Technique 1: Report Promoting
When individuals want to uncover some thing, they normally look for just one of two points: info or unit. If you might have already marketed your item well, it is time to market details, which can lead them back in your solution. Use report directories like ArticleSnatch, Ezine Articles, and other free of charge write-up directories to submit articles. In every just one, you can contain a resource box having a backlink in your internet site. If your writing expertise are much less than desirable, find a ghostwriter or copywriting service that can get care of it for you.
Technique 2: Video Advertising and Blogging
Here’s the deal. Folks LOVE viral videos. They get pleasure from acquiring to sit back again and watch videos on anything and everything just mainly because it’s simpler than reading and gives them the info that they demand. Should you want to raise the success of your business, add a video blog or movie advertising campaign for your online advertising approaches. You’ll be glad that you just did. Web sites to use? YouTube, Google Video, and Meta Café are the most common sites for video marketing and advertising.
Technique 3: Host a Webinar
What’s a webinar? Take the word ‘web’ and mash it with ‘seminar’ and you receive webinar. This, essentially, is an on the web seminar you host for people who are interested in your business, unit, or industry. You Must have valuable info and not bore individuals to death here. Be confident, grab their attention, and hold it until the end. Don’t be monotonous, but also steer clear of being also in-your-face or pushy with your tone. At the end, give persons a sales pitch of the services you provide to seal the offer.
These are three net advertising and marketing techniques that are much more sophisticated than simple advertising and promoting may possibly be. By utilizing all of these informative and interactive tools, you can prove for a buyers that you’re willing to do what it takes to win their organization, thereby seeing much more achievements together with your web promoting techniques than you may have before.
It took me until I was in my late 40’s to understand the importance of focus.
In a day when we have cell phones tethered to our being and an email Inbox that never stops dinging, focus is not easy to master.
But it’s really the only way anything of substance is created and maintained, from business plans, to marketing strategies, to blog posts.
I’ve had friends and clients over the years that can’t quite get a handle on this focus thing. They want to be all things to all people.
They think that by offering a broad selection of product they’ll swamp the market, when in reality they’re diluting their message and impact to the point that no one really cares.
Focus is hard. Sometimes, focus seems impossible. I know. I’ve been there (and still struggle with it).
You need a mantra. A daily question to ask yourself in order to keep you on the right track:
What Will I Say NO To, Today?
Focus means that something has to give. Some things that you’d really like to do, or take care of, or help with, must fall away.
It almost always means saying NO to someone you care about.
But until you start saying NO, you’ll never have the focus you need for the big success you dream about. You may end up with a handful of small successes, but not one of them will have any long-term impact.
I know, I know – it’s hard at first, but it definitely gets easier the more you do it. That’s because every time you do say it, your load gets just a little bit lighter. And you get a little less angry with yourself. And a little less depressed.
EXERCISE: Sit down and make a list of all the demands on your time and energy – home, family, business, staff, friends, organizations. Take 3 of those demands and say NO – not just to yourself, but out loud to the person who needs to hear it.
There is a great deal of discussion about social media and its role in business these days. A common misperception revolves around what the ROI, “Return on Investment” is supposed to be from a Social Media Campaign.
The purpose of social media, in its current form, is to drive eyeballs to your website. This means driving traffic to your site – What your site does once those people arrive on your site is up to you and your marketing expertise. There is a world of difference between company exposure and direct sales.
This going is going to be hard for many business leaders to understand. Social Media Campaigns are designed to generate interest – NOT TO SELL! This needs repeating, so here we go again…
Social Media drives the traffic, someone else must be tasked to sell.
Experienced Social Media consultants will help you drive traffic to your site. That’s not the same as direct sales, nor should it be. If you confuse the two roles, both parties will eventually walk away from the deal feeling like they have been taken advantage of.
Many so-called social media experts are into this “New Media” for the short hall, because they are not up front about the limitations of social media. I’ve had many a business owner ask what good is social media if it doesn’t produce direct sales.
The answer is really quite simple. Potential customers who visit your site due to social media efforts may or may not choose to buy your products or services. BUT, these are potential customers who found your company because of the social media campaign in the first place.
Think of social media as a large expo or conference, companies attend these functions to gain exposure, not necessarily to sell right there on the spot. So before you undertake a social media campaign, determine what you really hope to gain. If your company needs nothing but quick-strike sales, then it is more prudent to spend your money on another strategy.
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This report has a comprehensive analysis of China’s sugar market in late years,it also has an in-depth analysis and forecast of China’s sugar market in the coming 3 years.
Research Background
The sugar industry of China witnessed ups and downs in the 2007/08 campaign owing to impacts from frosts and the financial crisis. Sugar price rose drastically and fell sharply. Apart from external factors, there were also internal factors of the sugar industry itself. The acreage of sugar crops expanded in the 08/09 campaign, yet the output fell by a large margin, and the supply and demand relation saw big changes as well.
This report has a comprehensive analysis of China’s sugar market in late years based on data from China Sugar Association, Guangxi Sugar Association, Yunnan Sugar Association, the National Bureau of Statistics and the General Administration of Customs, and based on that database and market survey. This report also has an in-depth analysis and forecast of China’s sugar market in the coming 3 years. This report is an important reference for relevant industries and investors for data or decision making.
His discusses the following issues in the report.
1. Policy and Trend of Sugar Manufacturing Industry in China
2. Acreage and Geographical Layout of Sugar Crops in China
3. Sugar Consumption and Trend in China
4. Impacts on Domestic Sugar Market from Import and Trend
5. Sugar Production, Mergers and Restructuring of Sugar Plants
6. Production, Consumption and Trend of Sugar Substitutes
7. Production Status of top 60 Sugar Producers in China
For more information please visit:http://www.aarkstore.com/reports/Research-Report-on-China-Sugar-Market-13716.html
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FRANKFURT — Viktor Yanukovych has claimed a narrow victory in Ukraine’s presidential election, though his opponent Yulia Tymoshenko, the prime minister, has refused to concede defeat, according to media reports on Monday. With just over 90% of votes counted, Yanukovych had won 48.49% and Tymoshenko — 45.86%, a margin of 2.63 percentage points, Reuters reported. Tymoshenko, who said her team is doing a “parallel count” of the ballots, is expected to challenge the results, according to reports. “Depending on the final results, potential non-acceptance and further actions to challenge the results, we would view this election outcome as slightly negative for markets,” said analysts at Barclays Capital in a note to clients easy pay day loans. “Given the strong performance of Ukraine credit over the past couple of weeks and its resilience during the recent market weakness, risks seem skewed to the downside at the moment.”
Yanukovych Claims Victory In Ukraine Vote: Reports
How does this particular ad encourage drivers to wear their seat belts? LOVE and FAMILY of course!
Surprised? Expecting something perhaps a little more …. Gory? Well, the approach to many Public Service Announcement ads include graphic shots of horrific accidents and distraught families breaking down after the loss of their loved one, but in this successful campaign by Sussex Safer Roads there is not even a car in sight!
The ad instead focuses on love and the family, showing a Father saved from an accident by the Mother and Daughter’s “seatbelt of embrace”. The PSA not only highlights the positive outcome of wearing a seatbelt but also one of the most important reasons to wear one, for the sake of the ones you love. We think this ad is especially successful in breaking through to the male audience, who generally are more concerned for the safety of their family than that of themselves.
Daniel Cox, Embrace Life’s Writer/Director, further explained the concept of family in this campaign, “It was central to the development of the project that we root the concept of wearing a seat belt firmly in the family domain, and create the advert so that it could be viewed by anyone of any age. Children are so important as opinion formers within their family that we felt it imperative to have a child take a pivotal role in relaying our message.”
The elegantly shot simplicity and complete focus on the human element, make for a spine tingling ad, which you simply cannot take your eyes off. We think it earns 5 stars!
Old school network marketing is dead, I am sure you have heard that before. The best way to get YOUR network marketing business moving in the right direction is to practice the principles of attraction marketing and brand yourself. A big part of getting people to join your business is the ability to attract the right people from the beginning. I highly recommend you start a blog and start writing in it.
Image by Princess Cy via Flickr
Here is some more useful information on Attraction Marketing from around the world..
Attraction Marketing Is Key To Online MLM Network Marketing …
Attraction marketing is key to online MLM network marketing. Learn how to master attraction marketing.
What Is Attraction Marketing? | Andrew Clacy
www.askjayhastings.com. Is Attraction Marketing really the best way to recruit for mlm? How can just branding yourself turn you.
Attraction Marketing Strategies: Are You Looking For Diamonds In All The Wrong Places?
Attraction Marketing Methods To Drive Traffic | Market 4 You
How to Drive Website Traffic with Attraction Marketing? Attraction marketing is one of the ways of selling, offering an individualized approach in such a way as.
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Social Network Marketing – The Importance of Branding Yourself by Using Attraction Marketing (slideshare.net)
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Your brand is social whether you like it or not! (theengagingbrand.typepad.com)
Hockey as in the National Hockey League, just about to finish a season even as Hockey India completes last minute preparation to get on with the IHF Hockey World Cup in the plains..The game was pretty famous as the poor cousin of Cricket and is popular in both the World’s fastest growing economies and Europe, Malaysia, Korea and Australia. Some Latam nations play the game fine. The money in the game is up for grabs for any discerning global brand that wants to make a global impression, just like American Hockey
In a rare gesture, the Cricket body BCCI lent a big hand to the Hockey game this year.
A friend of mine, Mark Whitaker, is an experienced market research professional. His official title is Strategic Research Consultant at The Kansas City Star.
That’s an impressive title, but what does it mean? What does he really do? What impact does he actually make?
In seven words on LinkedIn, Mark summarizes his job as “helping you find the information you need.”
I really like that “job description” for three reasons:
It’s simple. I can understand it without having to translate industry jargon.
It’s differentiating. It really describes what he does, not what his company or co-workers do.
It’s outwardly focused. He describes what he does for others. He focuses on the benefits he provides, not the process involved.
Recently I stumbled into a LinkedIn discussion that challenged members within a nonprofit group to “describe what you do in seven words or less.” Here are several comments that caught my eye:
• Help nonprofits tell stories that energize stakeholders. —copywriter
• Find funding. Write proposals. Manage programs. —consultant
• Tell Oklahoma’s story through its people. —fundraiser
• Help kids fight cancer. —marketer
• Give Nepali children a fair chance. —board chair
• Help military members adopt adult shelter pets. —executive director
Give male survivors of sexual abuse hope. —IT specialtist
Help mature displaced workers find jobs. —job counselor
Bring citizens together to enjoy the arts. —fundraiser
Help bereaved children and families manage grief. —marketer/fundraiser
Create publications that inspire people to action. —graphic designer
Granted, not all these comments are 1) simple, 2) differentiating and 3) outwardly focused. Yet they are intriguing and better than most job descriptions. Here are a few, though, that did nothing for me. They were a meaningless mix of mundane words, process-focused phrases or tired clichés:
• Help others realize their dreams and goals.
• Beg for money—lots of money.
• Raise funds to help dreams come true.
• Raise money and awareness to change lives.
• Shout out our message to the world.
I challenge you think about the work you do and the impact you have on others. Then, describe your job in seven words or less. That’s a tough assignment. I’m still crafting my seven-word job description.
I’ll close, though, with one that is close to my heart. My son, Greg, is an elementary school teacher who says his work is “helping children discover, learn and grown.”
When the sneaker options at your favorite sporting goods store don’t compliment your swagger just right or match your sports uniform perfectly there is NikeiD and Puma Mongolian Shoe BBQ to meet your unique needs. Puma and Nike have managed to market to everyone individually by making otherwise standard options customizable. These spin-off sites utilize interactive technology to allow visitors to create one-of-a-kind wardrobe accessories that virtually guarantee you will never again be embarrassed by showing up to the b-boy competition in the same dunks as someone else. (Or was that just me?)
I tend to think of myself as pretty technologically savvy, however, I initially had trouble with the NikeiD site. It wasn’t terribly intuitive. I stumbled around the splash page before figuring out that I didn’t have to customize baseball cleats and that I could, in fact, customize everything in the NikeiD store.
Self-important as I am, one of the things I appreciated about NikeiD is that I could share my creations with my friends via Facebook and other networks. By recognizing the need to share, Nike has identified a distinct characteristic of their young, digital demographic: although we may be too shy to make a phone call and would rather text, we look for ways to express ourselves online through ironically impersonal forums like Facebook. The rich online experience that Nike is providing helps users to define their online identity. Facebook and Twitter ad-ons are not only smart because they increase brand awareness; these add-ons are also smart because it makes Nike so much more than a brand. When a friend adds her NikeiD design to her Facebook profile, Nike suddenly becomes a part of who she is. Now I am not only more aware of Nike, I am also more enchanted by Nike.
While the NikeiD site is adept at helping users define their online personality, Puma Mongolian Shoe BBQ is better at conveying a personality that is all its own. On the splash page a Mongolian chef, with a seemingly huge personality, greets visitors. The theme is carried throughout with thoughtful touches like a “Doggie Bag”, as opposed to Nike’s “Locker”, which holds your designs while you shop from the rest of the site. I preferred the accessibility and options of the Puma site; it was easier to navigate and I had far greater control over the look of my shoe.
Admittedly, I have had a personal bias for Puma for quite some time. I even considered halting purchase of my favorite footwear, Chuck Taylors, when Nike purchased the brand. Maybe it had something to do with Naomi Klein’s No Logo, or maybe I have some residual childhood angst about the fact that the cool kid footgear never fit me quite right. So, if it is true that I am biased, we will let the numbers speak for themselves.
According to my calculations there are over three billion combinations for the sides of the high-top Pumas alone. That number does not include over half a million combinations for the top of the shoe, and over 30, 000 combinations for the back. Nike’s numbers are lackluster at best when compared to these figures. In total there are roughly 286 million combinations for one Nike shoe, which is one-tenth the options for just the sides of a Puma sneaker. Although 286 million is impressive considering no department store could ever offer that many options, the competitive advantage goes to the company with the greatest number of customizable options, which in this case is Puma.
Not only is customization advantageous in that in can attract people who might not otherwise flock to these brands, create even greater brand loyalty among core customers, and become a part of people’s digital self-awareness, but mass customization also provides an opportunity to recognize trends and make them available to customers who can still appreciate picking out and trying on their shoes in-person. Popular customized looks are already available on NikeiD and Puma Mongolian Shoe BBQ. It may not be long before these designs become mainstays of the brand and product lines are completely user-generated.
As mentioned before our next topic is going to deal with measuring advertising effects. First let’s talk about getting data. We’ll get to the evaluation part later. There are three categories of tests we’re concerned with:
Pre-tests
Post-tests
Tracking
Pre-tests are designed to measure any short-term effect of the ad design BEFORE the start of the campaign, whereas post-tests measure the same effects during the course of the campaign. Tracking refers to frequent measurements (mostly interviews or questionnaires) of long-term effects also during the campaign. Be sure to understand the difference between aided and unaided recall tests and recongition tests. We won’t go further into the details, just a word of warning: Don’t use panels for your tracking data. Remember: you want unbiased information!
You may have noticed that I was very quick to dispose of the subject of getting data. That’s because we have some work to do. We’ll now start talking about advertising response functions.
Response functions are supposed to map a dependency
choice variables effect variables
based on either educated guessing or empirical data.
Recall that the five choice variables in advertising were budget, timing, pressure, ad design and choice of media. Our effect variables could be awareness, attitude, share of users…
In 1985, Petty and Cacioppo studied frequency effects of advertising on attitude and came up with a very straight forward result: The number of expositions being the x-axis, attitude the y-axis, their function can be modelled as a negative parabola shifted a bit to the right. Why? Well. Their idea is that for a contact person to start learning, he/she must be exposed to the ad for a few times. Once the learning begins, there will be (hopefully) an “increase” in the attitude towards the product (not quite sure how to measure that one…). However, a few expositions later we will start to observe a phenomenon called reactance. The attitude starts decreasing until it eventually reaches zero or even a negative value. This, of course, is a very simple model. That needn’t be bad though.
16 years later, Hallemann presented an algebraic approach to pretty much the same question; this time considering TV and print ads. In his proposed equation we can observe an influence of the past period’s value of our effect variable on its current value. This dependency is considered a “carry-over effect”. The idea is rather simple: If we consider months as our time periods, a person watching our TV ads will (again: hopefully) not have forgotten everything he/she has learned from our ads in March just because it’s the 1st of April. Generally, in an analytic function this effect is modelled by adding last period’s value of our target variable weighted by a so-called carry-over coefficient to the term.
Similar to the carry-over effect is yet another dynamic principle, the “lag effect”. Mostly attributed to Simon Broadbent in his “adstock model”, the lag effect can be compared to the half-life of a radioactive material. The two effects are very similar, yet there’s a slight difference in interpretation:
While the carry over effect models the remains of effects from previous periods, the lag effect considers still active pressure from activities in previous periods. Make sure you understand the difference here. Maybe some examples will help: If I see an ad in a magazine in January, I might still be able to recall a bit of information in late June. That was carry over, then. If, however, I pick up an old magazine from January in late June and see the ad for the first time: that is a lag effect. So to this point we have associated these dynamic effects only with memory effects. But are they also applicable to consumer behavior? Well… Yes and no. Let’s start with the good news here. So why would we be able to apply these principles to consumer behavior? The reason for this are the different purchase intervals. Consider a TV set. I don’t need one right now, but I sure like these Bravia ads (Haven’t seen one lately, though). So chances are that the next time I buy a TV it’s going to be a Bravia. That’s a carry-over effect.
Now the bad news: This won’t work for fast moving consumer goods. If we don’t see immediate effects here, we shouldn’t wait for some carry-over effect to appear.
Now, we may primarily want our budget to play the role of the major choice variable. If you do, please consider the following: If you don’t see an effect, it doesn’t mean that there actually is no effect. People tend to forget, and you will need to use some money on making sure that they won’t forget your products. To that end we divide our spendings into “maintenance energy” (making sure they won’t forget) +”shift energy” (increase of whatever). Note that maintenance energy will always come first!
So try to see your budget as an investment and also as a reinvestment. Consider dynamic effects and necessary maintenance energy. Spend money on advertising! Yay!
Ah, and try to be different. There’s this ugly phenomenon called “interference” which does what it says: Similar campaigns stating similar claims about similar products not good.
Next time we’ll talk about our advertising goals. So bring your ambitions. See you then!
Snapdata’s Snapshots Switzerland Pet Food 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Swiss pet food market and covers cat food and dog food. Market value is based on retail sales. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Switzerland Pet Food 2009 forms part of Snapdata’s Food industry coverage
Table of Contents :
Snapshots Executive Summary
Category Definitions
Market Size by Value (2004 – 2008)
Market Segmentation by Value
Market Shares by Value
Company Websites (Main Players)
Market Forecast by Value (2009-2013)
Socio-Economic Data for Switzerland
Snapshots Sources for Further Research
For more information please visit:http://www.aarkstore.com/reports/Snapshots-Switzerland-Pet-Food-2009-37345.html
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It took me until I was in my late 40’s to understand the importance of focus.
Image by Princess Cy via Flickr
effect variables
not good.