Hockey as in the National Hockey League, just about to finish a season even as Hockey India completes last minute preparation to get on with the IHF Hockey World Cup in the plains..The game was pretty famous as the poor cousin of Cricket and is popular in both the World’s fastest growing economies and Europe, Malaysia, Korea and Australia. Some Latam nations play the game fine. The money in the game is up for grabs for any discerning global brand that wants to make a global impression, just like American Hockey
In a rare gesture, the Cricket body BCCI lent a big hand to the Hockey game this year.
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