Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
This is inspiring finding ways and examples to use advertisement to promote GOOD in the world. Thinking about it…What are some ways we can use these lessons to make a difference? Use this as a place to post ideas and influence the world using the new media.
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