The state of the Blogosphere

by  samlustgarten

Technoratic will be publishing their State of the Blogosphere 2009 throughout this week.This annual study follows the growth and trends in the blogosphere.

For 2009, they took a deeper dive into the entire blogosphere, with a focus on professional bloggers.

This year’s topics include:

• professional blogging activities
• brands in the blogosphere
• monetization
• twitter & micro-blogging
• bloggers’ impact on US and World events

So far they’ve released the following:

1. Arianna Huffington Interview: SOTB 2009
   
   The heart and soul of the Huffington Post discusses her evolution into the world of blogging, and her ascent to the top.
2. Henry Copeland Interview: SOTB 2009
   
   The founder of Blogads sits down with Eric Olsen about trailblazing the business of ads for bloggers.
3. Alex Santoso Interview: SOTB 2009
   
   Eric Olsen speaks with the proprietor of the link sharing blog Neatorama.
4. Day 2: The What and Why of Blogging – SOTB 2009
   
   Self-expression and sharing expertise continue to be the primary motivations for bloggers.
5. Day 1: Who Are The Bloggers? SOTB 2009
   
   Overall, bloggers are a highly educated and affluent group.
6. State of the Blogosphere 2009 Introduction
   
   A look into our methodology and a glance at the findings.
7. Steve Rubel Interview: SOTB 2009
   
   Steve Rubel, SVP and Director of Insights for Edelman Digital, is well known as the blogger behind Micro Persuasion and, more recently, SteveRubel.com. Steve talks about why he made the switch to a Posterous-powered blog, the meaning (or lack thereof) of lifestreaming, digital curation, and PR 2.0, and PR and online marketing trends that form part of his “flow.”
8. Penelope Trunk Interview: SOTB 2009
   
   Penelope Trunk, founder of Brazen Careerist and prolific blogger at blog.penelopetrunk.com, is never one to pull a punch. Check out her take on blogging it like it is (or isn’t), entrepreneurship, and how Gen X and Gen Y view the web and social networking quite differently from one another.
9. Michael Arrington Interview: SOTB 2009
   
   Richard Jalichandra speaks with the major domo of TechCrunch.
10. Richard Jalichandra Keynote: BlogWorld 2009
    
    Technorati CEO Richard Jalichandra delivered a keynote address at BlogWorld 2009 discussing the blogosphere and previewing the 2009 State of the Blogosphere report.

It’s definitely well worth a click through.