d-CON:
I was trying to decide which of the two commercials I should post when I found that some bright person had strung them together. These commercials are perfect against all odds. For starters I can’t begin to say how badly I hate the concept of wearing the big costumes in commercials. If it’s something you’d expect to see someone wearing outside a store on the street corner it doesn’t belong in a commercial. It’s a trend that comes and goes. If I had started this blog a couple years ago it would have had every other entry dedicated to one.
Bizarrely enough, it works here. The man wearing the outfit is supposed to be annoying and plays it fantastically. Timing is perfect and d-CON demonstrates that they understand better than so many others the strength of minimization. A fifteen second spot is more than enough time to sell your wares. With something like d-CON, you don’t need to sell the product, just the name. Most companies will claim they understand this concept, but their sins find them out on TV daily. Instead they’ll end up with bloated advertising costs that amount to campaigns that know one really likes.
To sum up: I give these commercials 4 out of 4
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