as i wrote earlier, i had this project on my mind for over three years. now i’m constantly hitting reminders of the fact that i may have hesitated for too long …
first i hit that with the name/domain issue. then we found out there is a similar project launched by a university team on a non-for-profit basis and funded by government grants. now, after we developed a marketing concept, we have discovered that the same idea is embedded into the university project as well.
now i have another dilemma. i like our concept. we have developed several characters with different profiles like age, interests, reading preferences and so on. each profile has a cartoon “personality” and is to be linked to parts of the portal content so that it’s easier for users to navigate. and now i found out that exactly the same scheme is already implemented (may in a less sophisticated way, but the main idea is still the same) in the university project. 
so the dilemma is – if i stick to our marketing concept, will it look like we are plagiarizing the university project or is it possible to make it work anyway?
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