By Quak Hiang Whai, a Potato Mobile executive consultant
For many organisations around the world, mobile newsletters are already proving to be the way forward.
Once optimised for the mobile platform, these digital newsletters offer a more interactive and impactful way to communicate with your multiple stakeholders.
They let you promote your brand and deliver your message to everyone, from your current employees to your future customers, with two-way engagement processes.
Many corporations are already evolving to tackle this mobile opportunity, because they realise the benefits of this smart technology:
They’ll have a dynamic and interactive way to showcase their company’s executives, events and products, on a multimedia platform.
They’ll have the ability to send their company newsletters to customers anywhere in the world.
And they’ll potentially be able to tap into a worldwide base of 50 million smart phone users, and reap the benefits from this.
Imagine all this potential at your fingertips, made possible through a mobile touchscreen device.
It’s a good example of how technology is constantly forcing businesses to evolve.
Do you already recognise that your customers, shareholders and employees all want you to communicate in a smarter way, with richer media?
If you do, then you’re definitely ready to enter this new age of corporate communications.
Welcome to the mobile economy!
Quak is a veteran journalist and former news editor of Business Times. He also used to head the United Overseas Bank Group’s group communications and investor relations divisions. Quak is the author of “No Comments And Don’t Quote Me! — Media Fiascos, Crises And Lessons”.
Follow him on Twitter.
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