So, its been a while since my last post and I apologize for that. I hope everyone had a great Thanksgiving and gave thanks for the opportunity to have a business and the ability to serve others. Speaking of serving others, what are you doing to keep your regular customers/clients happy? Sometimes in the hustle and bustle of it all we pay more attention to forging new relationships and forget about the people that consistently come back and take advantage of our offerings. I’ve said it before, but it is worth repeating, people don’t care what you know until they know that you care. Your existing customers/clients are worth the effort it would take you to remind them how much you appreciate them. I know we have become a society of emailers, tweeters, and facebookers, but I promise you, a nicely written (I did say written) note would go a long way. How often are you sending coupons or providing some sort of customer loyalty experience? We get caught up in the “Advertising” of it all and forget the best form of advertising is “Word-of-Mouth”. When you existing customers/clients are happy, they will spread the word. Those are the best kinds of referrals. While doing my daily reading, I came across this great article that reinforces this post. Take a look and tell me what you are doing to “keep the regulars happy”.
http://www.entrepreneur.com/sales/customerservice/article203726.html
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