Back in my high school days, (23 plus years…if you need to know)… I had a psychology teacher whose favorite saying was…
…”even a blind squirrel finds a nut sometimes!”
It was his way of telling you, you got lucky with an answer.
Was I a blind squirrel? Maybe!
Am I now? Nope!
Are you? Probably… let me explain.
If you rely on someone else to create your marketing… you are a blind squirrel.
If you don’t understand who your target audience is… you are a blind squirrel.
If you have no mechanism in place to retain current clients… you are a blind squirrel.
I could go on and on… but I think you get the picture. Stop being the blind squirrel.
Marketing, client retention, employment screening…heck you name it… you probably are just lucky so far.
Lets say that , you had systems in place…
– a marketing plan that explained in explicit detail how every ad was to look, who your target audience was, what your USP (unique selling proposition)is, and how every client was to be treated.
– an employee plan that spelled out exactly what every job was, how it was performed, your empowerment principles, payscales, etc
– a business plan that walked you through everything you ever needed to know on a daily basis to make your job easier, more lucrative and positively fun.
Now imagine if everything above was all planned out… and you got injured? (Maybe even like the squirrel who became blind.) Or maybe you wanted to go on vacation. Can you have confidence in knowing that your replacement can do the job while your gone? Most business owners relay on luck – too much luck!
Or maybe you just wanted to make sure one part of the business, say the marketing, was on track and not haphazardly being put out to attract any lucky person with 2 eyes and a nose. It’s not luck if your goals are carefully crafted and your outcome is planned.
Stop being the blind squirrel! Stop running your business on luck!
Until next time…
“Live with Passion!”
Rob Anspach
www.robanspach.com
P.S. When you’re tired of running your business on luck, email me (rob@robanspach.com)- and I’ll teach you how to refocus and get back on track.
No comments:
Post a Comment