Rumor mill churned so much in last year or so and specially in last two months that probably iPad show cased yesterday by Apple had little but no surprise. Part interesting to me was use of A4 chip. Apple’s acquisition of P.A. Semi, semiconductor company last year was sure sign of controlling everything involved in making a mobile device in-house.
At a time when subcontracting of parts is norm, Apple still believes in bringing everything in-house and doing more of it everyday. Check iPad video on Apple web site or below (from YouTube). Bob Mansfield – Senior Vice President Hardware explains around 6:10 minutes in to the video about A4 chip. Bob sums up with comment, Apple is the only place where we build battery technology, chip technology, software and bring them together in a way that no one else can do it.
If we go with what Morgan Stanley is presenting and projecting for mobile internet world then Apple defiantly has positioned itself to lead the game with gadgets like iPod touch, iPhone and now iPad. If they succeed are we go going to see more of this “bring everything under one roof ” thinking?
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