O Corinthians anunciou na tarde desta terça-feira, em seu site oficial, que vai relançar a campanha “Timão é a Sua Cara”. No caso, o torcedor interessado compra um espaço na camisa do clube e coloca nele uma foto sua. Os jogadores entrarão em campo com o uniforme na partida do dia 29 de novembro, contra o Flamengo, no Pacaembu.
No ano passado, a diretoria de marketing do Timão fez essa campanha na Série B. Na partida contra o Avaí, na penúltima rodada, os jogadores vestiram a camisa com as carinhas dos torcedores. Cada modelo era apadrinhado por um grande ídolo do clube.
Nesta temporada, as camisas serão em alusão a um grande título da história da equipe do Parque São Jorge e terá também a imagem dos jogadores do atual elenco.
Segundo informa o comunicado no site oficial do Corinthians, aqueles que compraram um espaço no uniforme do ano passado têm a prioridade este ano. Mas só até o dia 1º de outubro. Depois disso, a campanha será aberta a todos os torcedores. Os espaços têm dois preços: R$ 640 (para quem já tem a camisa do ano passado) e R$ 800 (para os novos).
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The next ‘Escape to Create in Whitstable’ is now finalised and I’m delighted that there are 16 wonderful creative taster workshops on offer for this second escape. Would love to see you there www.createinwhitstable.co.uk
I can now turn my attention to the creative workshop I’m going to deliver for Visit Kent in November. It will bring together tourism providers along Kent’s coast wth creative visual arts people (working and living in Kent), with experience of running workshops or teaching adults. The aim is to encourage them to develop creative tourism products to add to the existing vibrant cultural offer that you can find along the Kent coast.
If you area visual artist or crafter living or working in Kent and interested in attending please contact me catriona at createinkent dot co dot uk
National averages show that businesses are spending 2% to 10% of their annual gross revenues on marketing. Hard times call for desperate measures, but now is not the time to cut your marketing budget. If anything, now is the time to get out there. The recession has caused the advertising dollar to go further and you can get more for your money now. Ads in all media forms are cheaper and with the Internet, there are so many ways to reach your audience for free. Take that 2% and plan to make sure you are out in front of your customers now so when things turn around, they know you are still there, they know they can trust you, and they wouldn’t think to go anywhere else!
It is hard to spend money on expenses you don’t see immediate results for, but now is the worst time to stop investing in your company! “If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment,” says Seth Godin. Don’t forget that your marketing investment is also 100% tax deductible at the end of the year.
La maladie d’Alzheimer n’est toujours pas curable. Afin d’encourager et de favoriser la recherche d’un remède, il est indispensable de sensibiliser le publique à la souffrance qu’engendre la maladie et de l’encourager à soutenir les recherches.
Dispositif : Des portraits de patients atteints d’Alzheimer sont reportés à la craie ou à l’eau chaude sur le bitume. Sous les portraits, un cadre contenant « condamné à l’oubli » et L’adresse du site Alzheimer suisse. Ce dernier est peint.
Au fil des jours, les portraits vont peu à peu disparaître sous les intempéries et les foulées des piétons, ce qui constitue une métaphore de la maladie (la tête s’évapore). L’inscription du prénom du patient renforce la proximité du spectateur avec le patient. Le spectateur comprend la gravité de la maladie et qu’il ne faut pas oublier les
personnes atteintes de ce mal.
Dunkin Donuts: “Everyone Runs on Dunkin”. User-generated content – How do you run on Dunkin?
How to make it work
Stations should be able to turn a profit in 18 months if they are taking it seriously.
Do you want your personnel creating content or creating tech? Duh, content. So use existing technology and spend your time creating content.
Currently radio is getting 2% of local digital pie, which is probably what we deserve considering the engagement levels.
WEEI.com is an online brand for all things sports in Boston (very specialized). Good job!
GAP Broadcasting loyalty rewards programs are bringing in amazing royalty. Good job!
Driving traffic is a way to monetize. Sell for higher rates because of larger audience.
Multi-channels of HD may work to create a bigger collective audience.
CBS Radio putting Last.fm on the air using one of their HD channels in Los Angeles. Good example of how online radio is working its way into main stream.
Microsoft Zune HD will help bring younger audience back to radio with it’s RDS-enabled HD tuner.
TRENDS AND EXAMPLES
These are trends and examples of what the panelists are seeing bubbling up to the top in the marketplace.
Jelli.net
PaidContent.org
Itsy.com
Mashable.com
Cloud computing
Everyblock.com (MSNBC just bought)
Casual gaming
User-generated content
Episodic videos
Entrepreneurs tirelessly increasing and bettering the tech
Pandora.com
Popsugar.com
Change your day. Get up an hour earlier, read blogs, and everything else.
Hacía mucho que no escribía un post dominguero musical, por lo que retomo este saludable hábito para hablaros del último disco de Muse. En concreto de la que montaron en la RAI Due al ser obligados a hacer playback. Como no les gustó mucho la idea, decidieron hacerlo, pero a su manera. El caso es que lo que pudo convertirse en una agria polémica, se transformó en una inteligente acción de marketing, incluso como noticia divertida en algún noticiero. Aquí tenéis los vídeos, del programa y el oficial.
Almost everyone one of us knows somebody who needs to create more income right now. It might even be the person staring back at you in the mirror! If you need to make more money here are 10 ideas you can use to do that.
1. Start a home party business. These have been around for many years but they really continue to thrive. They are a lot of fun to do and you can create more income around your own schedule. Party ideas today include companies such as Tupperware, Amway, and so on.
2. Join an Internet network marketing business. This is a method to make more money from the comfort of your own home and build a worldwide business.
Internet-based products work very well for network marketing because there is no shipping involved. For example global domains are one of the main network marketing businesses that give an Internet based product.
3. Go to Tjobs.com and look for things you might be able to do. There are companies looking for people to work from the comfort of their own home.
Many of these will pay you an hourly rate and include benefits as well. You can research the jobs for free, but you do have to pay a $15 yearly membership to apply for them.
4. Sell information products online. The number one reason people go online is to search for information.
This offers you an excellent way to make more income selling information that work out problems they have. Clickbank.com is the main digital information provider in the world and they have a free affiliate program you can join.
5. Start a craft business and sell your crafts online. If you’re handy this can be a great manner to turn a hobby into a part-time income. You can sell your crafts in various ways including county fairs, or even starting your own website or blog.
6. Do affiliate marketing and get paid to sell other people’s products. This is one of the most popular ways people are earning more money right now. Affiliate marketing gives you the advantage of not needing your own products or website as the merchant will offer those for you for free.
7. Start your own blog and sell advertising on it. Originally you may not be able to charge much for people to advertise on your blog, but as your traffic increases so can your advertising rates. One manner to get paid early doing this is to join the Google Adsense program.
8. Start a service business in your community. Provide a wide range of services including lawn mowing, tree trimming, delivering groceries, dog walking and so on. Become recognized as the jack of all trades!
You are only limited by your creativity when you want to make more income. These are just a few ideas to help you get the juices flowing.
A moral de classe é um sistema de valores e enunciações hierarquizantes que tem por objetivo estabelecer uma ordem classificatória e segregatória dentro de uma sociedade.
Entende-se daí que esta moral é um mecanismo incorporal de capturação de linhas de produção, que atinge todo aquele que ainda não conseguiu realizar um exame racional da sua condição no mundo. Assim, a classe média incorpora no seu trato social os valores e enunciados das alcunhadas elites, sem no entanto compreender que é justamente este sistema de valores que lhe segrega e estabelece a fronteira divisória da moral do rebanho. A morte do Desejo como produção autônoma, a diminuição da potência de agir e a capturação pelo buraco negro do Significante Despótico.
Claro que um governo que esteja a serviço desta ordem moralizante e que prefira construir armadilhas para seu povo a permitir que as linhas produtivas de comunalidades irrompam livremente irá trabalhar no fortalecimento da segregação pela signagem da moral de classe.
Assim, um povo educado é um povo bem adequado aos ditames do modo de produção do capital. Como é o caso do governo do Amazonas. Evidência profética, diriam alguns, a exibição do déjà vu, diriam os mais atentos, quando anos atrás, o então governador e agora prefeito sub judice, Amazonino Mendes, dava tapinhas à cabeça do então candidato e hoje governador, Eduardo Braga, exclamando “esse é o meu garoto!”. Toda “boa educação” é efeito da subalternidade. Por isso, como afirmam os filósofos Michel Foucault e Antonio Negri, cada um a seu modo, o Estado teme a Multidão. Nela, não há elementos de controle, os signos da dominação moral não encontram território para estabelecerem a troca simbólica.
Como governante bem educado, Braga, bom cristão que é, sabe que “a boa educação começa em casa”. Significa dizer que a família, como elemento propagador da ordem moralizante, cumpriu seu papel de sufocar a maior parte das manifestações de Vida e da potência de agir de seus membros. A neurose familiar, como bem mostrou o antipsiquiatra David Cooper, quando mostra que, nas famílias bem ajustadas, não é a “ovelha negra” mas sim o filho exemplar, o que mais exibe os sintomas da interdição.
PROSAMIM: DO MARKETING À INTERDIÇÃO SOCIAL
Como já mostrado neste bloguinho, o Prosamim carrega menos elementos de transformação social efetiva num plano constitutivo de uma cidade que de ação marketística de ordenamento hierárquico tocado a golpes de fórceps. Já ficou claro que num plano cosmético – a cosmética da assepssia social – o programa é um sucesso, quando o quesito é mover num plano físico os problemas sociais fermentados sob décadas de miserabilidade sustentadas pelos governos.
Quando os agentes governamentais tentam cobrir a ferida social aberta com o programa, que apenas transporta a violência e a ausência de perspectivas de desenvolvimento econômico para as famílias, num estado onde a economia é apêndice, fica claro a predominância da imagem do pensamento do Estado.
Daí os agentes do Prosamim tomarem os efeitos pelas causas, e proporem cursos de boas maneiras (a chamada “etiqueta”) para os moradores transferidos. São temas anódinos e expressivos da incapacidade do Estado em atender as reais demandas sociais de uma cidade que não se fez cidade. Evidência da incapacidade dos governos que passaram e os atuais em ver que que “os pobres se esquivam pelas barreiras e cavam túneis que enfraquecem as muralhas” (Toni Negri).
Uma ilustração é o próprio Prosamim: na área onde tudo foi ‘reurbanizado’, e que passa por baixo da ponte Benjamin Constant, a ponte metálica, enquanto toda a estrutura para um parque fica à míngua, e vários quiosques de comércio apodrecem à espera de que algum apadrinhado das secretarias estaduais/municipais tomem conta, do outro lado, na Av. São João, na Santa Luzia, os moradores do Parque Residencial Jefferson Péres transformaram o calçadão em mini-shopping, com venda de bebidas, roupas, bares e até uma danceteria.
Longe da submissão aos ditames da moral de classe e do controle social dos governos, a população mostra que não precisa que lhe mostrem o que é bom. Basta que abram o caminho e ela mesma o faz.
What do you want in your advertisement? Something that people like, appreciate and get excited about. Something unique that can help them link to your brand. An effective advertisement campaign has a singular theme for all mediums which can be identified by the customers. A good way to design that theme is by using the social media.
Marketers can monitor various elements of web-based social world to identify what people think about their product, which part of their product most excites them and what are the turn-offs. They can monitor what people generally look for when they are shopping. Using this information effectively, and designing advertisements by keeping in mind the factors that will appeal to the customers, marketers can design better advertisements as compared to the ones designed in a silo.
To take it a step further, a company can have their own community where it can interact with its customers. By having discussions on their domain, marketers can extract customer intelligence on the conversations taking place. They can conduct polls and surveys, have healthy discussions and better understand what clicks for their customers. Essentially, by doing this, marketers will be in a way able to indirectly run themes by the customers and come up with campaigns that are most influential in the community.
The idea here is to take help of your most engaged customers in designing the marketing campaigns. Creativity in designing the advertisements is as important as anything else, but just imagine how much more impactful that can be when you are hitting the right strokes in the right style!
Estimado Director General de tu estupenda y maravillosa empresa que te paga un excelente sueldo. Eres el máximo responsable. Quieres números negros y no rojos. Te hablan del Social Media, del 2.0, de Facebook, Twitter, Blog….y tu preguntas que cuantos clientes te va a traer o fidelizar, que cómo se traduce esto en rentabilidad, ROI….
Bien, léete este cuento , y recuerda, que eres el responsable. TU DECIDES. Es simple, contratas un buen Community Manager y que haga equipo, y deja de poner tanto spot mentiroso en TV.Te hará bien, y recuerda, eres responsable.
EL PAIS DE LAS CUCARACHAS LARGAS
Aquel señor había viajado mucho. A lo largo de su vida, había visitado cientos de países reales e imaginarios.
Uno de los viajes que más recordaba era su corta visita al País de las Cucharas Largas. Había llegado a la frontera por casualidad: en el camino de Uvilandia a Parais, había un pequeño desvío hacia el mencionado país; y explorador como era, tomó el desvío. El sinuoso camino terminaba en una sola casa enorme. Al acercarse, notó que la mansión parecía dividida
en dos pabellones: un ala Oeste y un ala Esta. Estacionó el auto y se acercó a la casa. En la puerta, un cartel anunciaba:
“PAÍS DE LAS CUCHARAS LARGAS”
“ESTE PEQUEÑO PAÍS CONSTA SÓLO DE DOS HABITACIONES LLAMADAS NEGRA Y BLANCA. PARA RECORRERLO, DEBE AVANZAR POR EL PASILLO HASTA QUE ESTE SE DIVIDE Y DOBLAR A LA DERECHA SI QUIERE VISITAR LA HABITACION NEGRA, O A LA IZQUIERDA SI LO QUE QUIERE ES VISITAR LA HABITACION BLANCA.”
El hombre avanzó por el pasillo y el azar lo hizo doblar primero a la derecha. Un nuevo corredor de unos cincuenta metros terminaba en una puerta enorme. Desde los primeros pasos por el pasillo, empezó a escuchar los “ayes” y quejidos que venían de la habitación negra.
Por un momento las exclamaciones de dolor y sufrimiento lo hicieron dudar, pero siguió adelante. Llegó a la puerta, la abrió y entró.
Sentados alrededor de una mesa enorme, había cientos de personas. En el centro de la mesa estaban los manjares más exquisitos que cualquiera podría imaginar y aunque todos tenían una cuchara con la cual alcanzaban el plato central… se estaban muriendo de hambre. El motivo era que las cucharas tenían el doble del largo de su brazo y estaban fijadas a sus manos. De ese modo todos podían servirse, pero nadie podía
llevarse el alimento a la boca.
La situación era tan desesperante y los gritos tan desgarradores, que el hombre dio media vuelta y salió casi huyendo del salón.
Volvió al hall central y tomó el pasillo de la izquierda que iba a la habitación blanca. Un corredor igual al otro terminaba en una puerta similar. La única diferencia era que, en el camino, no había quejidos, ni lamentos. Al llegar a la puerta, el explorador giró el picaporte y entró en el cuarto.
Cientos de personas estaban también sentados en una mesa igual a la de la habitación negra. También en el centro había manjares exquisitos. También cada persona tenía una larga cuchara fijada a su mano…
Pero nadie se quejaba ni lamentaba. Nadie estaba muriendo de hambre, porque todos… se daban de comer unos a otros.
El hombre sonrió, se dio media vuelta y salió de la habitación blanca. Cuando escuchó el “clic” de la puerta que se cerraba se encontró de pronto y misteriosamente en su propio auto, manejando camino a Parais…
Jorge Bucay
EL 2.0 es COMPARTIR, con tus empleados, clientes, proveedores , lo que haces, lo que eres. Sé autentico. Los números de forma mágica se volveran negros. Ya verás….
In my May post A Mexican, a Sicilian and a Greek Walk Into a Restaurant I dissuaded how three different restaurants,in the same location, next to our start-up office, went out of the business one after the other. Just after I posted it, a fourth restaurant opened in the same location with the brilliant name “Grey an Israeli-American Bar Diner”.
Guess what happened last week to the American-Israeli diner that served sushi, Asian noodles, middle-eastern grilled meats, American burgers and breakfasts.
Restaurants,like start-ups, should be very focused in their messaging and efforts. It is very hard to market excellence in five different areas.We had to decide whether to deliver our cloud solution as a service (”Public Cloud”) or an on premise product (”Private Clod”) . Both options were viable, and there were good arguments for each road. Despite the similarities and temptation it would have been a mistake to aim at both markets at very beginning.
Even “The Cheesecake factory” focuses on a single item (with 40 variations ) from the huge menu – when it comes to branding. Personally, this is also the only Item I Like to eat there. And yes, I know the picture is from another Deli …
Following my CIMCIG talk earlier this month (post), I have exchanged a couple of emails with fellow AEC social media enthusiast, Oona Webster, who works for Leicestershire-based Geosynthetics. She made the following point (reproduced with her permission):
‘The Glass Box’
If social media has the potential to extend a business’s marketing force to include every employee with internet access, then does this need to be met by a fundamental shift in a business’s communication, sales and marketing processes? If so, I believe that this is where a large number of companies are going to get stuck in a ‘glass box’ which is the product of their own systems and procedures for controlling and processing information.
I really like the notion of the glass box, though I think it’s not just about social media.
From my earliest days in construction industry marketing (at consulting engineer Halcrow in the the late 1980s, for example) , I have been conscious of the potential marketing role of every employee. And since then, in all my in-house and consultancy roles, I have repeatedly stressed that everybody in an organisation can affect its reputation.
Before we had the internet, it mattered how we answered the telephone and how reception staff greeted visitors. It mattered that letters and proposals displayed good grammar and spelling. It mattered that our sites were safe and well-managed, and so on. With my colleagues, I was constantly looking at how our organisation might be perceived by other people – this, to me, was simply part of what PR and marketing was about (as well as the usual stuff like brochures, business cards, exhibitions, presentations, media relations, etc). As a result, through internal communications and by working with the human relations team on recruitment, induction and codes of conduct, we could strongly influence the company’s brand values of professionalism, integrity, etc.
Today we still need to adopt an holistic approach to marketing, with every member of staff aware that they are part of the human face of their business. The growth of the internet as a business platform has made this even more important. It puts the reputation of the organisation almost literally at the fingertips of every employee.
The need for corporate social media guidelines
For many organisations this is a frightening prospect, but it shouldn’t be. It’s time to give up ideas about controlling the message by limiting access to communication (even if you tried, it wouldn’t work – anyone with a phone or a computer, at work or at home, can now create content). Instead, it’s time to educate and train, to create social media guidelines (some examples here) that encourage all your employees to be responsible communicators, and perhaps even to reward your most effective ambassadors.
Corporate social media guidelines are invaluable to both employee and organisation. For example:
Organisations will be protected from possible misuse or online misbehaviour by their employees.
They can enhance an organisation’s reputation as being responsible, innovative, open, forward-thinking and communicative.
They can give employees a clear statement of the organisation’s core messages, enabling them to communicate these to the outside world.
They explicitly endorse the employee’s use of social media to support their role and to boost their professional network.
They provide guidelines and best practice advice to help both experienced practitioners and social media beginners communicate responsibly.
They can cover appropriate use of the company’s name and other branding in social media channels.
They provide guidance on responding appropriately to incoming messages about the organisation, its products, services, people, etc.
The alternative is that businesses may – as Oona suggests – end up in a glass box which is bypassed by lots of conversations about them. Employees are more than likely already talking about your organisation (maybe in private Facebook groups or online communities). Customers have always been able to talk about you face-t0-face or by telephone, but are now comparing notes by email, on Twitter, Facebook, LinkedIn, blogs, discussion boards, etc. And competitors will be joining these conversations, taking advantage of your non-participation, influencing their own reputation – and impacting on your’s.
[Image from Flickr by Ott1mo of David Blaine in glass box near London's Tower Bridge in 2003]
La plataforma móvil Greystripe, que provee de anuncios a distintos portales para terminales, ha logrado asegurar fondos de inversión y al mismo tiempo ha captado a grandes clientes como Universal Pictures, Kia y Burger King.
Esta empresa, se especializa en anuncios interactivos y está segura de que esta es la mejor forma de llegar hasta los clientes, que se muestran satisfechos con el servicio.
“El esquema apunta a que la aplicación es la mejor forma de entregar buenos contenidos, y las aplicaciones claras pueden impulsar una experiencia más profunda para el usuario que un portal móvil, que tiende simplemente a incluir banners”, explicó Micheal Chang, consejero delegado de Greystripe.
Un ejemplo de estas campañas lo constituye un anuncio preparado por Burger King, cuya popularidad lo llevó a acaparar a un 13% de los clientes, por un tiempo promedio de 16 segundos.
If you think you know the answer, you can skip to the final paragraph
After finishing the alt-mba (26 great business books in 26 weeks, more on that inspired idea another day), Paul Pettengill graciously sent the graduating class a signed copy of Seth Godin’s Meatball Sundae. Fantastic, I thought, another book to read! Turns out, I loved it.
As you know, Seth is a great marketer and prolific writer. Dan and Chip Heath of Made to Stick fame, could have used Seth’s book titles to prove the value of “Unexpectedness”.
Having been and seen inside traditional enterprise software and pharmaceutical companies, I have strong anecdotal evidence to support the central thesis: you can’t just slap New Marketing (the sundae) on top of Old Marketing (the meatball) and expect results. You have to either build a new organization from the ground up to support the new realities or just keep the traditional approach and accept the increasingly lackluster results in the face of the new reality.
Seth details 14 trends in the book, many of which you can guess at now (hey, it was written in 2007): increasing connection between consumers and producers, increased power of the consumer, need for authenticity, lack of attention, the long tail (must get Chris Anderson’s book), outsourcing, infinite niches supported by search and addressed by more targeted communication (note death of mass advertising), increasing communication between consumers, shifts in scarcity and abundance, power of disruptive service or product ideas, inversion of the price/volume bell curve (be cheap or exclusive – just don’t get stuck in middle), and the rise of the new gatekeepers (bloggers). It’s a thought provoking book – just consider alone the list of what was scarce (storage, bandwidth, international telephony, overnight shipping, airtime, information about other people) and what was abundant (spare time, attention, trust, natural resources).
This where the connection with the Emmy’s comes in. The idea that traditional marketing is dying a long, slow death was captured by David Bianculli on Fresh Air yesterday when he observed the death of broadcast and the rise of fervent niche audiences for cable shows like AMC’s awesome Mad Men. David brilliantly noted the accompanying death of the US car companies: in 2009 no one cares about either the new fall line up of cars, or broadcast shows. No amount of whipped cream and cherries will solve their problems.
Why don’t I get more referrals? Because you did what you said you would do. It’s not good enough. Do something a little different. Not corny or unrelated. But must be viral and considered valuable. If you’re getting no response to something, stop doing it.
The above words were taken from a presentation this Summer by Maribeth Kuzmeski, President of Red Zone Marketing.
Maribeth Kuzmeski came out with a new book today, “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life“.
Al Ries, author of one of my favorite books on Marketing (The 22 Immutable Laws of Marketing), provided a review for Maribeth’s book.
“Winning new clients and holding onto existing ones is not a matter of chance, but of creating and following a solid game plan… If you’re feeling overwhelmed by today’s rapidly evolving marketplace, read this book. It breaks the proven principles of marketing down into bite-sized, easy-to-implement actions.”
Al Ries
We’ll see. Her website needs a redesign, taking away a bit of credibility. But, her words sound like the kind of stuff born from a Seth Godin “Remarkable” and Zappos “Surprise-me” attitude, which is something to think about. Possibly another good tool for the Parentpreneur.
Whenever a new project comes up, always start by analyzing the audience. Find out exactly who the targeted audience is that is going to be interpreting your message. Start by asking questions such as are they male, female, or both? What ethnicities are they? Are they in the United States? What languages do they speak? Are they already your customer? Are they in a specific demographic? And so forth. Then you can develop a profile and zone in on your audience.
Once an audience has been recognized you can then put together the plan to reach them. Determine what advertising mediums will be best for your audience such as television, radio, print etc. A spot is no good if your audience never sees it. So use your new knowledge of who your audience is to determine which mediums to use.
Anybody can create an ad. Very few can create an ad that works. If you want your ad to work you need to research and find out what information needs to be communicated through the channels of your organization. Excellent communication skills are vital- particularly so when we are in the age of electronic communication and in person communication is diminishing day by day.
Once you have identified through your organization what message needs to be communicated you can now adapt your message to the specifics you need and communicate with your audience. Show the audience how they would benefit from the idea, service or product. Use visuals to clarify or emphasize material and specify exactly what the audience should do.
Manchmal sind die recht schlichten Ideen tatsächlich sehr lustig, und sorgen auch für einen guten viralen Drive (nur meine Vermutung). So verspricht AutistVZ mit dem Claim „Hast du schon deine Ruhe?“ wohl auch ebendiese. Beliebige Anmeldung, und Links zu anderen Networks, um seine Accounts zu löschen. Schlichte und gute Idee, dessen Urheber nicht sonderlich schwer zu recherchieren ist. Also los, und abmelden!
I always bitch at my friends who have written books, but fail to update their blog. If you want to build a fanbase you need to give your potential fans something new to come and look at every once in awhile. Regardless if it’s a blog, tweet or picture–when you update it updates your status in the readers mind.
However while in a phone conversation with a friend the other day she pointed out most authors have children. When you have a child it’s a wonderful bonus to your life but an extra work load. When you write part time, work a full time job and have to come home to take care of your children that leaves little time for marketing.
(Read my Marketing post from DevynBurton.com here.)
So with that in mind I’ve recently put my marketing smarts to use–obvisouly I know what I am doing I’m a rank on Google and it also knows how to correct the spelling of my name now–by helping others. My rates are not horribly bad and I’m flexible. As quoted from one of my clients you hire my expertise NOT my name. If you would like more information on that feel free to mail me at devynwburton@gmail.com.
When I write I like to listen to music. I find the feedback when I ask other authors if they like music while writing is mixed. Some people listen to music without words, some people refuse to let any sounds touch their ears and some people listen to whatever they can get their hands on.
I have been sucked into 8-bit music–and I’m not too ashamed to admit that while I write a dance with the music. It helps knock the ideas around in my brain–I do find myself turning down the music fairly low when I’m focusing on a certain aspect of the book but usually it’s blaring in my ears.
I’d like to share the song with you and wish you a great month.
As I sit here and enjoy my Sunday morning coffee, I am preparing my notes to be on WCAP 980 AM out of Lowell, MA. This is the first full hour interview for The Octopus Solution and it is very exciting to be able to discuss Social Media and Debt Work Outs. Two very polar opposite topics. We figured that if businesses need to understand the income earning potential of driving traffic from social media like facebook, linked in, twitter, and blogs. In addition to that many small businesses are heading into default or are already there and our debt workouts will give them insight as to how to remove themselves from the situation they are in.
The radio is an excellent venue for advertising, but you need to pick the right station with the correct target audience. We picked a station that has a Sunday morning business show called “Mind you own Business” and we will be on for the full hour. Listen in online to at: http://www.980wcap.com/. We want your feedback on how we did, after all you are our audience!
Almost every Sunday the boyfriend and I go marketing for fresh vegies and trash and treasure. Today was a treasure-less marketing adventure, but the boyfriend did manage to get quite a haul of chillies.
I just had to get a photo of them all in the fridge, they’re so red, yellow and orange. I’m not a huge fan of chillies, but I don’t mind a little in my food. I really do love how they look though.
We also went on a nice adventure around Brisbane, ending up in Inala and then Darra in search of various Asian vegies and spices.
Its so hot today! I’ve been feeling a little queesy today too. I’m not sure if its from the heat or all the lollies I ate yesterday at my sister’s bbq (the wedding reception was rather short, so we were able to do both.) So I’m currently just relaxing and embroidering before work tonight. I haven’t got any nice photos to share today. I have tomorrow off so I’ll be taking some then.
She came to Singapore as a wide-eyed 17 year old.
Then, Supermodelme.tv happened.
And Evelyn Leckie had to deal with giant squids, frog-catching,
reverse bungees, Zorbing, wearing a bikini at a wet market…and as a
testament to how young they start ‘em in this industry -
a photoshoot wearing nothing but a G-string.
Her sweet nature earned her the thumbs up from most viewers and the votes from
Her World readers (click to see video). But what of her “posing” skills,
considering this is a modelling competition?
Well, with the judges constantly raving that they couldn’t
believe she just barely started modelling (at a hair show, no less),
is it any wonder Evelyn finally grabbed the crown away from the
seemingly more experienced Christabel
and the often overlooked Kathlene?
At the Zouk finale (click here to see photo gallery) on 22nd August, we finally got to see
Evelyn and the rest upclose.
All 10 girls strutted their stuff in different segments.
Christabel did her thing in the runway challenge with a walk that
will soon bring her to London Fashion Week. And after hearing her
honest confession about her body insecurities on the show,
Kathlene’s pose-off in a bikini with some very hot male models
made us feel like proud parents. Was this really the body they
criticised for having baby fat? Take that, judges!
In the end, Evelyn took away the great prizes, including a $10,000
FEVO Mastercard which she assures us, she’ll spend on her education.
And that goes to show she really deserved to win.
MODEL BEHAVIOUR
With the competition finally behind them, the top-3 – Kathlene McKinney, Christabel Campbell and Evelyn Leckie – visit the Her World office to tell us what really went on behind the scenes.
Evelyn
Christabel
Kathlene
On why they joined the competition
Christabel: My agency told me about the show, and I thought it’d be good for my career. And this would be the fastest and easiest way to add to my portfolio.
Kathlene: I joined with my agency and I thought that the show would let me know if I wanted to do modelling or not.
Evelyn: My agent sent a digital photo of me from a hair show that I did straight to Karen (Seah, founder of Refinery Media). I got in which was a big surprise.
On the one thing they would like to change after watching themselves on TV
K: I would stop trying to get in front of the camera because I was terrible in front of it.
E: Remember that karaoke day? I went a bit over-the-top because Rebecca Tan was there. I was over-confident because I wanted to complete the task but I think it was too much.
C: I kind of wish I self-censored a little bit. I mean, I didn’t really say that many things but I wish I didn’t reveal so much of myself, even though it was supposed to be a reality show.
On the toughest part of the competition
C: Just being comfortable with myself because I tend to be a bit more reserved and introverted and I might appear a bit uptight on camera. My challenge was learning to loosen up and be more real. So because of that, after I watched the show I thought that I shouldn’t have bothered trying!
K: I’m not used to following orders. I get really worked up and that caused people to get stressed with me and not like me.
E: I felt the hardest part was the beginning when we first arrived. I was so homesick because I haven’t been away from home for that long with nine different strangers! Our phones were taken away and I felt I couldn’t cry or anything because the cameras were in your face. But the friendships we made made things better.
On living with other girls 24/7
C: Horrible. Like never again!
K: The best part was that if we wanted to talk to somebody, there’d be somebody to talk to. If we wanted to borrow something – like if someone got their period, you could say ‘hey, do you have a tampon?” If it were guys, they’d be like ‘what?’ And it wasn’t bitchy at all, everyone was pretty friendly.
E: By the time we got into the house, we all just felt like friends from school. It was hard living in another country but I guess everyone helped us to deal with our homesickness.
On whether the challenges helped them
C: Some did, some didn’t.
E: Maybe the frog one really helped us…
K: The bikini at the wet market definitely not.
C: We actually kicked up a really big fuss when they told us about it. I really didn’t see the point in that one!
E: And we felt pretty bad for the aunties and uncles and children.
K: Yeah, everyone was in their pyjamas!
Kathlene on bikinis and being skinny in the industry
They kept telling me to lose weight. They said ‘you still have baby fat on you’ and I’m like ‘I’m 17, you know, what do you want me to do?’ It was actually a really, really big thing for them. That was pretty difficult for me but I can understand, because in this industry you got to be really skinny. Which I don’t know if I want to be anymore? For the bikini shoot – because they kept telling me to lose weight, of course I was going to feel uncomfortable, especially with cameras around. But for the finale show, I wore pretty much a thong, all over these guys!
Christabel on being an Asian face in Fashion
You guys are a local magazine and you know what kind of models you hire. Because of that, I primarily did runway because they’re slightly less picky about runway. Runway’s more about skills and not skin colour. It was difficult and it’s still very difficult. I think Karen has just attempted to change the industry, but it’s not going to change just because of one thing. It’s going to be a long process. I would love to stay here and change the industry, but it’s not gonna happen, to be honest.
Evelyn on coming out tops
I know my friends helped me out with the voting but I was very surprised I won. When I first got accepted into the show, I thought that I’d be back in a week because I was certain I’d be the first person to go. So, it was a real big surprise to stay till the end. As for the $10,000 prize money, normally I spend money once I get it. But I think I’m going to save for something special, like my education.
On their future plans
E: I’ve been accepted to UWA in Perth, but I’ve deferred for this. Maybe halfway through next year I’ll start, depending on how well this is going.
C: I would love to be a journalist. However, I want to travel now and the easiest way for me to do that is to stick to modelling and try something different. I’m going to do that for another year. I’m going back to London after this, for London Fashion Week in September and also just to model in general because I would like to travel and live somewhere else.
K: I would like to do interior design in the future. But I don’t know where I’m going to be in a month – Vietnam, Thailand or Singapore because it depends on my dad’s job. I would still like to model but I’m going to study first and have something to fall back on.
CIARA SCHMALFELD: MIS-UNDERSTOOD?
Ciara was singled out on the show as an outcast. But as we found out, there was more to her story than what we saw.
On comments made by the other girls on the show
I haven’t watched the show but I’ve heard some of the comments made by the other girls, mostly through one of my girl friends. From what I’ve seen and heard, they weren’t uncalled for. I’m pretty okay with them.
On why she under-performed
I had a lot of issues going on back home (in the US) that I didn’t tell people about. My friends were like ‘you were very outgoing, and you just stopped.’ And I agree – I was outgoing at first but things just started wearing me out. I did want to do the competition, I wanted to make it far, but I don’t think I gave 110% because my confidence was shot. I was emotionally, mentally and physically drained. So if I could go back and do it all over again now, I think I would do a better job. I feel a lot better and healthier and a lot of things have been settled back home.
In 14 states and the District of Columbia at least a tenth of the work force was unemployed in August, according to a Bureau of Labor Statistics report released Friday.
Even as some economic indicators in housing and elsewhere showed signs of improvement, jobless rates declined in 16 states from July to August. In every other state the portion of workers who could not find jobs stagnated or, in most places, grew.
Compared with the same time last year, unemployment rates increased in every state and the District of Columbia, fueling expectations that the many government efforts to tame the recession will not prevent a jobless recovery.
“We’re not really seeing recovery anywhere yet, and it’ll still be awhile before we see much of a difference,” said Dean Baker, co-director of the Center for Economic and Policy Research.
The regions that have been hit hardest — primarily those with once-bustling construction and manufacturing industries — continue to suffer, Mr. Baker said. “The only positive news, probably going into next year, will be slower rates of decline, not job additions.”
Michigan continued to have the country’s highest jobless rate, at a seasonally adjusted 15.2 percent, compared with a national rate of 9.7 percent. In the Detroit metropolitan area, the rate reached 17.3 percent.
Nevada and Rhode Island followed Michigan, with unemployment rates of 13.2 percent and 12.8 percent, respectively. The rates in Nevada, Rhode Island and California — where unemployment reached 12 cash advance no fax.2 percent — were the highest on record for those states.
Generally, Western states had the weakest job markets, with Plains-state labor forces relatively more resilient. North Dakota, South Dakota and Nebraska all registered jobless rates of 5 percent or lower. Compared with places like California, unemployment has barely budged in these states over the last year.
Nonfarm payroll jobs — calculated from a different government survey — declined in 42 states and the District of Columbia. Texas lost the most jobs from July to August of this year, with a net loss of 62,200 positions. It was followed by Michigan and Georgia.
North Carolina, Montana and West Virginia registered the biggest month-over-month increases in nonfarm payrolls. Economists caution that because such monthly state payroll measures can be volatile, these increases may not indicate a turnaround.
New York did not have a statistically significant change in payroll employment from July to August, but over the last year the state had lost 188,400 jobs.
The state’s unemployment rate was 9 percent in August, up from 8.6 percent in July, and unemployment in New York City alone reached 10.3 percent in August, from 9.5 percent in July.
Top de Marketing tem inscrições abertas
A seccional catarinense da Associação dos Dirigentes de Vendas e Marketing do Brasil (ADVB) recebe até dia 2 de outubro as inscrições para a mais importante das premiações da entidade: o Top de Marketing. As informações estão no site oficial da ADVB.
Os dez melhores cases do marketing catarinense serão premiados. A novidade deste ano é a escolha do Top One, case que vai representar o Estado na premiação nacional. Ano passado, a Mueller Eletrodomésticos, de Timbó, foi uma das premiadas.
A passionate scientist is all about seeking out knowledge. He/she will try to prove theories through experimentation. The final outcome may not be what was anticipated or hoped for, but knowledge was gained through the experimentation which will lead to new experimentation with the newly acquired info.
The reason I bring this up is because this new world we live in is still very new and rapidly changing. This is the time to experiment and try new ideas. You have very little to lose. If something doesn’t work and you maybe lost some money in the process, you now know something you didn’t know before. You’ll take that little bit of wisdom you gained and try something else. You might have lost some time and money, but you’re not out of the game.
That could be demoing your songs on youtube and seeing what songs are worth professionally recording by the feedback you get. That’s an experiment because it can be hard to judge your own work. It could be playing with artists you typically wouldn’t play with. It’s an experiment to see how their audience will react to your music. It could be testing out different social networks to see which one is benefiting your music the most (so you spend more time on the right one).
You’ll mess up a few times and get outcomes you’d rather not get, but you’ll always learn something if you have an open mind to just trying things out and seeing what happens.
Download The NewRockStarPhilosophy eBook. It’s FREE!
(Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Ah… Twitter and Facebook, we knew you when…
When I stumbled across Nick Douglas’ just published, way to funny collection of “Twitter Wit: Brilliance in 140 Characters of Less”, it got me thinking just what other signposts are out there indicating wider acceptance of social networking/social network marketing? Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter. Sure, campaign 2008 thrust Twitter on to the public stage, but what else?
A Smattering of Social Media Maturity Proof Points
Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. A Forrester research report must be purchased, but here’s several links that digest the topic and results for free:
InsideFacebook
TopNews
San Francisco examiner.com
iStrategyLabs
Facebook PageData (Tracking FB for Marketers and Developers)
Facebook: The Road Ahead: a TechCrunch report from the Web2.0 conference (4/09) on CPM rates, revenue experiments and developer alternatives.
Volunteer mass computing: Kudos to Intel for this free app and launch of a public beta project available to all Facebook users. “Progress Thru Processors” runs as a background process on your computer, automatically directing idle processing power to the researchers’ computational efforts (AIDS, Global Warming, African Malaria). When the user’s computer needs the performance, the app shifts into idle. Reminds me of Berkeley’s SETI (Search for Extraterrestrial Intelligence) project. These “grid” distributed computing projects have grown in recent years to include (among others): DIMES (internet mapping project), GIMPS (large prime number search), more AIDS Research, out to the more light-hearted Einstein neutron star-search, and BURP (big, ugly rendering project for collaborative 3D graphics animation.)
Kevin Bacon redux… 6 degrees of separation has been reduced to 3, so contends a July 09 Trendsspotting.com write-up which chronicles Facebook and virtual friendships, building on social psychologist Stanley Milgram’s work and the Microsoft 2006 instant messaging study that popularized “6 degrees” into a social icon.
Academics join the fray: peer-reviewed articles and scientific publication is becoming more the norm as academics are starting to weigh-in with headier tomes. Here’s just a few I found of more than passing interest:
Hughes, Amanda Lee and Leysia Palen. (2009). Twitter Adoption and Use in Mass Convergence and Emergency Events. Proc. of the 2009 ISCRAM Conference.
Jansen, Bernard, Mimi Zhang, Kate Sobel, and Abdur Chowdury. (2009). Twitter Power: Tweets as Electronic Word of Mouth. Journal of ASIS&T 60(9): 1–20.
Honeycutt, C., and Herring, Susan C. (2009). Beyond microblogging: Conversation and collaboration via Twitter. Proceedings of the Forty-Second Hawai’i International Conference on System Sciences. Los Alamitos, CA: IEEE Press.
Lenhart, A (2009). Adults and Social Network Websites. Pew Internet & American Life Project.
What have you noticed as your clients or agencies engage in social media discussion? Any insights to share?
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Nothing makes work better than tying a lot of fun into it. We headed down to Crested Butte last Friday and hit the Rainbow Trail from Salida on the way. 100-mile single track that is a must-do for mt bike or moto.
From there it was on to Crested Butte where we met with the marketing folks at the resort.
We also spent some solid time with the whole crew at Match Stick Productions. They have just completed the edit of “In Deep” which will have it’s World Premier in Colorado instead of Canada for a change. Much easier to cross the border into Boulder rather than Vancouver.
We should have know when to call it complete day but dinner with the MSP folks transitioned into a serious Trailball game, many PBR’s and a late night.
This would have been OK if we didn’t need to be up at 6:30AM to do a extremely difficult 40+ mile moto ride to get to our meetings with Aspen Ski Company. Seemed as though the crew at Aspen were amused by our condition and smells coming off of us. Mike’s backpack opened at some point on the trip and literally lost his shorts so the day of meetings was spent in some tight red moto pants. Not that cool.
While in Aspen we also had a great meeting with Hamilton Sports where we will be doing some branding projects for Kastle Skis. Chris Davenport was nice enough to join us and offer up some opinions as he is the king of Kastle in the Aspen valley. 58 mile home and thinking that every day of business should be like that.
The last day of the trip we got Ian out for his first moto ride. Figured if he has worked with us this long he needed a bike so we could stop feeling guilty about leaving him behind. What was suppose to be a mellow ride had some hairball moments and ended up finishing at almost 50 miles. Ian killed it and I am sure we’ll be riding in his dust soon enough.
Here’s a theory I’ve been kicking around for a while: you don’t really need an advertising agency.
Now a lot of people will argue this point – most of them will be people who work in agencies and a few of them will be probably friends and colleagues of mine - but indulge me for a moment before you light your torches and rampage through the village, shaking your pitchforks and shovels…
You see, when it comes to ad-agencies you’re not just paying for the creative work.
You’re paying for the running costs of that big shiny building, those delighful sushi lunches, that lovely leather couch in the Art Director’s office, the impressive boardroom with the trendy bottles of water, the huge neon sign outside, their award-submission fees and the Creative Director’s flashy new German luxury car.
Those are the trappings of the BDA ( that means “Big Dumb Agency” – a term I’ve borrowed from the inimitable George Parker) – and they’re necessary because of the legacy of the banking-fiction: you’re handing over a truckload of money to these people so you need to know A) that they’re successful and B) that they’re not going disappear any time soon. That’s why banks have such huge buildings on main streets; to convince you that they’re there to stay. And as we’ve learned this decade, those big buildings don’t mean squat.
So why not cut out the distributor and go straight to the source? Why not find yourself a copywriter and an art-director (they usually come as a set) who will dedicate their time to your brand? There are plenty of good ones around who are more concerned about doing what’s best for you as opposed to how milk a statuette out of doing work for you.
The thing about independent creatives is that they need you. Actually, they REALLY need your money. Sure, an agency needs your money too, but independents don’t draw salaries. It’s pay-for-play. And good independents have strong networks so should you ever need a strategist, a PR officer, website-coder or whatever, chances are your creative team be able to recommend one… all on a pay-as-you-go basis, of course.
Best of all, you’ll know who’s responsible for your creative work. There are agencies out there who will send their senior people to meet you and then foist your work onto some poor junior writer/designer who has no clue about you or your brand - and has to decipher the scope of work from some broken-telephone brief; that whole tenuous client-suit-PA-traffic-creative chain of communication…
Yes, there are chancers. Funnily enough, there are chancers in big ad-agencies too…no, really. But if you get it right, you’ll have your own personal agency, a team of people you can trust to deliver the work you want, when you want it – and chances are you’ll get what you’re paying for: excellent creative work. And when you get bored with them or you want to change it up, you can trade them in – usually with a shorter notice period than your agency.
So there you have it. A theory.
Ok…does everyone have their pitchforks? Splendid. You may begin the vilification…
At the iMedia Summit earlier last week, Jeffrey Cole, Director of the Center for the Digital Future gave an insightful presentation about the future of media and brands. One of the main comments to stand out was his belief that brands and businesses shouldn’t expect to make as much money as they used to from people. In fact he went as far as saying that many companies should feel lucky that they got away with extorting customers for so long.
Using the music industry and album sales as an example, Jeffrey said that of the 400 he had brought over the years he probably only wanted 2 or 3 songs off each. Thus paying a hell of a lot of money for extra music he didn’t need.
This is obviously more than just a case of technology or the web making things leaner, quicker, or personalised, it relates to people’s expectations. We are essentially experiencing a realigning of values and attitudes towards brand’s and their advertising.
You could go as far as saying that brands should deal with the fact that they might not make as much money as they used to and actually invest money in activity that doesn’t directly equate to a monetary value- almost selling without selling. Tough one to show in the annual report but that does bother Joe Public. I’m not quite sure where this ramble is going but it was an interesting thought worth noting.
Here are a few reasons why you would want to use a blog rather than a company website to be your target market, first contact with you.
Your blogs main purpose is to introduce your prospects to you and let them get to know you.
The next important reason is that Google loves blogs.
Search engines can help you generate a high volume of targeted traffic and having your content in a format that the search engines like is crucial part of the process to drive major traffic to your site.
Blogs are very easy to update daily. If you know how to type on your computer, then you can create a blog post.
Blog posts only need to be short and interesting. You don’t need to write a complete book. 175 -325 words would be just right. Just add new posts to your blog regularly with valuable information.
These are the most important reasons for using a blog to build your business.
Here are 10 GREAT ways bloggers generate MLM blog traffic to their site.
Top Ten MLM Blog Traffic Tips
1. Write articles. Make it a point to produce one good article per week and by the end of the year you will have a database of over fifty good articles that will work hard for you to generate MLM blog traffic.
2. Submit your articles to http://Isnare.com and http://EzineArticles.com .
3. Submit your blog to http://blogtopsites.com . You will have to copy and paste a couple of lines of code on to your blog but it is very easy. This will help you drive massive traffic to your MLM Blog. You will get one to twenty subscribers a day with this method. [ Read more ]..
Got the campaign 19 order today and ready to bag and send out. Already got an order for campaign 20! Still have until the 22nd until I put the order through. So order! Still no online sales, need to market some more I guess. Going to a pampered chef party tomorrow going to bring some avon and possibly get some ladies to order from me there! Also might have my own pampered chef party keep you posted maybe send you an e-vite if anyone would order some freaking avon from me. Work was slow today, even though PSU won the game (( big suprise )) Off until Monday and loving every minute of it. Going to chill and hopefully get rid of this cold once and for all.
check out my store. http://blerch.avonrepresentative.com go there buy stuff, get stuff.
Thanks Bunches!
Brandi
&& Remember: Beauty is in the eye of the beholder!
Hoje é um dia especial. E acho que a melhor maneira de desejar parabéns a alguém que está distante é fazer uma homenagem pública.
Debby minha amiga, irmã, companheira de partidas incríveis de poker e buraco, enfim… Desejo a você tudo de melhor que há nesta vida. Pois você é uma mulher de fibra e merece conquistar tudo aquilo que sempre almejou.
Parabéns! Muitas felicidades e muitos anos de vida!! Muita paz nessa nova jornada em Itaúna, e que o Sol brilhe sempre em sua direção! Um beijão no seu coração irmãzinha!!!
Agora falando sobre um outro aniversário também muito importante, o Cultline nesse mês de setembro está fazendo um ano! E apesar de não ter tido muito tempo para me dedicar como deveria a este espaço que criei, tenho que comemorar e agradecer as pessoas que sempre acompanharam e opinaram, fazendo com que essa troca de informações fosse cada vez mais interessante e produtiva. Obrigado a todos e parabéns a todos nós.
Last month we listed the top ten MISTAKES MARKETERS MAKE, and we promised this month we would tackle the more uplifting topic of SUCCESS. (Thankfully, only SEVEN of them…) Technically, doing the opposite of “Mistakes” should yield success, of course, but here we address these more specifically:
1. WALK THE TALK. This may seem like a “Duh…” but it’s surprising how many companies say they practice marketing but have no actual marketing department, manager or function. The successful marketer knows the difference between sales and marketing, and builds the latter in his/her organization to support the sales efforts.
2. PRACTICE WHAT YOU PREACH. Malcolm Gladwell’s fascinating book Outliers describes a study that proves that to achieve genius level in any profession – be it doctor, lawyer, and yes, even Rock band – you need to put in a minimum of 10,000 hours of practice. Successful marketers don’t sit on their laurels and are always honing their craft.
3. LEARN TO LOVE METRICS. Most marketers love the power of words but many hate the push of numbers. Successful marketers know that only by setting and measuring specific goals can they be assured their marketing plan works…or if they should start looking for another job.
4. SEEK SOLUTIONS. Top marketers know they’re not in the business of manufacturing or distributing widgets. They’re in the business of providing solutions, either for actual or merely perceived problems. They live by the famous cement company tag line: find a need and fill it.
5. EMBRACE THE NEW. Smart marketers realize that while they may not personally appreciate FaceBook, Twitter, Del.ici.ous, or any other of the myriad social and viral networking tools out there today, they know what they can or cannot do to market a specific product or service. Then, they make a dispassionate decision whether or not to employ them.
6. HARNESS THE POWER OF PR. The new social networking tools are popular and powerful because they’re not like advertising, but simply a general concensus on the merits of something. Advertising may be effective at creating awareness, but there is nothing quite as convincing as a non-paid endorsement from a third party (PR). Savvy marketers try to get the “buzz” out about themselves and their products as often as possible.
7. CRAFT A CRISIS PLAN. No matter how brilliant a marketing plan or its execution is, it can all come tumbling down during a crisis. We have seen this numerous times when a product contamination or foodborne illness can bring an entire industry to its knees. Successful marketers rely on two complete plans: their marketing AND their crisis one.
I read an interesting article in eMarketer awhile back entitled The Shrinking World of Newspapers. The article talks about what many Advertising professionals already know; newspapers are in steady decline. According to the article, newspaper advertising revenues dropped 16.4% in the U.S. in 2008 to $37.9 billion. Sixteen per cent is a staggering drop in revenue. And that number is expected to drop further to $28.4 billion by 2012.
What does this mean to us as Marcomm professionals? It means that we need to find different avenues to connect with our customers… and that doesn’t necessarily mean transitioning to online advertising. I was fortunate enough to have attended Marketing Week in Toronto last October and one of the key learnings that I took from the three day event was that digital media is a powerful medium for communicating with you audience. The key word being “communicating”. Consumers are interested in engaging in a dialogue; the quicker advertisers/marketers/communicators realize this and adapt… the better.
Below is a great MSN ad that I saw on YouTube that really talks to the need to communicate with consumers. It is hilarious but also very accurate.
A Rising Tide floats all boats; a falling one sinks them. Those were the thoughts that came to my mind as I read Beware Rising Differences In Outlook in Marketing Daily this morning.
Bob Deutch points out the differences in outlook of Baby Boomers, Gen-Xers and Millennials with a great chart and makes this, very true, statement:
In the past years of easy financial growth and seemingly endless consumer demand, many marketers have gotten away with more general mass-market strategies or sloppy hyper-CRM targeting. Now, in times of fewer goodies and more unpredictability, basic temperamental, generational differences will surface that advertising dollars and ROI will have to take into account.
In other words, marketers, caught up for the last few years of giddiness, MAY have mistaken good economic times for genus. I think we all have. We’ve all been patting ourselves on the back at how brilliant we have been. How we’ve zeroed in consumer need. How we created pin pointed, strategic, successful programs.
Maybe we’ve just been lucky.
Like all of those day traders making money hand over foot in the late 90s…we’ve been caught up in a trend that rewards all those play. Now that the tide is going out, we have a generation of young marketers that haven’t experienced tough economic times and haven’t had to really apply those strategic marketing principles they learned in school.
It’s time once again to dust off the old marketing theories and apply them… albeit with new tools and tactics.
As an internet marketer I am interested in keeping up with
new ideas and trends in internet marketing. Since I have
been on the internet for a long time doing things like
creating my own internet city, website promotion, making
money on the internet, I have seen the internet change by
leaps and bounds.
Today, in order to be relevant in internet marketing your
website or blog has to do more than just be a static webpage,
now you have to have content and different methods to share
that content such as having your own blog, perhaps forums,
and now the biggie, video. With increasing access to broadband,
video is now possible for virtually everyone to use. Video has
become the new must have have, not only for internet marketers
but for everyone who has a website.
Local Biz Owners who have a website can especially benefit from
video. With video, there are new opportunities to get out your
message, advertise your business, make video postcards, send
video e-mails create how-to the ideas are endless.
We website owners however, are thinking gee we want to get in
on the video thing, but it is something else we have to learn
how to do, another learning curve, and for many of us the idea
just sort of fizzles.
I am excited because I don’t have to miss out this time, because
I lack the expertise to create and broadcast videos or perhaps
I just don’t have the time.
I found a unique new software I thought I would check out, to
see if I could use it. I was hoping it would be easy to use,
to create video and then put it on my website. I also wanted
the video to look good, something I wouldn’t mind people watching
and/or downloading to pass it around.
Well I couldn’t believe it. This software made it drop dead easy
to make videos and to put them on my website. I actually was able
to make a quality, professional looking video in less than 5 min.
This sounds crazy I know, but I did it.
If video is something you have been wanting to do but felt really
intimidated by it up to this point, you might want to try this software
for yourself, because the best part is you can use the software and
it doesn’t cost you anything. That was important to me because I
didn’t know if I would be able to use the software, and I didn’t want to
pay for something I wasn’t sure I could even use.
Written by Debbie
Click here to learn more
Making Mo.ney Made Simple
Now is the time to decide. Will making mo.ney
be made easy for you or do you want to continue
trying the hard way?
Welcome to my first-ever post on my first-ever blog!
First order of business: an introduction. I’m Joel, a junior (Class of Oh-Leven!) EE major at Stanford University. Some of my greatest interests lie in entrepreneurship, solar energy, tennis, marathon running, and changing the world, so most of my posts will probably touch on at least one of those topics. I might also use this blog as a training log and a journal of sorts, to keep track of my weekly mileage and occasional profound thoughts.
Big Sur Marathon 2009: *Maybe if I smile big enough, I won't remember how much this hurts right now...*
I decided to start writing a blog for a few reasons:
1. Writing’s fun when you don’t need a thesis and “6-10 pages double-spaced by Friday at noon.”
2. EE problem sets rarely call for more than a few written words, and never a complete sentence. Given my courseload, if I don’t do any writing on my own, I’ll leave Stanford in 2 years with diploma in hand, broke AND illiterate.
3. I missed out on Pokémon cards, Tamagotchi pets, Xanga sites, Furbies, Monica Lewinsky, and all manner of useless trends that made the rounds in American high society near the turn of the century, so I’m long overdue for an atrocious lapse of judgment.
Another good reason to blog: I’m serving as Marketing Director for the Asia-Pacific Student Entrepreneurship Society (ASES) at Stanford this year, and even though I have no formal marketing experience at all, I do know that, as a marketer, the more people you can reach, the better. So starting in a couple weeks, I’ll be posting periodic updates on ASES speaker events, mixers, and conferences. Most ASES events are open to the public, so if you’re in the Bay Area, come on by Stanford to hear and meet the best and brightest in Silicon Valley and beyond.
Transcribing your video or audio content can dramatically increase your ability to create marketing content for your blog or website. It is imperative that you transcribe all of your content, whether that be tele-calls, tele-seminars, webinars, events, etc. Having a transcript available to scan and review gives you intense content to choose from and can be used not only for web content, but to create a CD, eBook, or otherwise.
The trendspotters over at Springwise featured this great piece of activity from Domino’s Pizza in the Netherlands, developed by agency Indie Amsterdam.
They’ve placed ‘doors’ in parks and on beaches, highlighting the fact that Domino’s will deliver almost anywhere, provided the location is within the catchment area of one of its stores.
These ‘doors’ serve as actual delivery ‘addresses’, expanding the brand’s sales opportunities, but they obviously double as engaging communications too.
They’re a great example of something I’ve been thinking about quite a bit recently: the convergence of communications and distribution.
In a world where ubiquitous access to brands is becoming increasingly realistic, and where even the boundaries between product offerings and advertising are blurring (Nike’s Run London being a good example of something that fits in both disciplines), the lines of demarcation between the classic 4Ps are blurring.
This is very exciting: for those with creative minds, this evolution into ‘transmedia offerings’ opens up a whole new universe of opportunities.
Expect more on this soon…
Image taken from the Springwise article, with many thanks.
A continuación os presente la siguiente imagen que he captado con mi móvil, al ladito del trabajo:
Desde luego, esto demuestra que como mínimo, Carrefour se está dejando pelas por todos lados con su tema de las bolsas de plástico. Tres carteles juntos en el mismo área es, sinceramente, un despilfarro que pega muy poco con su supuesta gana de economizar y ayudar al medio ambiente (la de papel, pegamento, etc., que se está gastando). Insisto, no es un montaje, están los tres carteles juntos. Desde luego interés le echan, no cabe duda, pero no sé hasta que punto esto está llegando un límite demasiado extraño, ¿no creéis?
An interesting article in Ad Age from Jeff Goodby (courtesy of Martin & Michael at, appropriately, The Table). It responds to Bob Garfield’s book ‘The Chaos Scenario’. I haven’t had the opportunity to read the book, but the Ad Age article seems to summarise its hypothesis pretty well – the advertising industry is dying, made irrelevant in a world of endlessly fragmenting media, unable to evolve as consumers, empowered by DVRs and liberated by the internet, control how (or indeed if) they engage with ‘advertising’.
Which actually sounds like a great world to me.
If there’s one thing that can fundamentally change our industry’s fortunes (and in the process significantly improve the quality of what we do) it’s the acceptance that we have to earn our place at the public’s table. The sooner we accept that we can’t buy an audience, but instead have to earn an audience the better.
The great challenge for the industry can be captured in one commonly asked question.
Right now, when we present a solution to a client the question is asked, ‘is this idea worth spending my company’s money on?’ We’ll know we have a future as an industry when the question becomes ‘is this idea worth someone spending time with?’
The new world that Bob Garfield describes is forcing this change. It requires us to stop thinking about what advertisers want to say, and instead think only of what consumers want to hear. Because only what delivers value to consumers should have currency. What’s interesting, useful, inspiring and entertaining will completely override what’s simply there. ‘Exposure’ will be revealed for the meaningless, valueless concept it is.
Which makes this about the most exciting time to be involved in the industry. Because we’ve always maintained that we want to be judged based on delivering something that people value. And hopefully, if Bob Garfield’s right, that time is now.
Digital Cream, now in its fourth year, is an invitation-only event for senior client-side digital marketers to help learn from each other about the latest best practice, what’s working and what’s not. And today Salmon announced our platinum sponsorship. As an expert in its field, Salmon will discuss and help demystify how to address the challenges and opportunities related to “eCommerce Platforms and conversion”.
We have presented at similar events in the past, most notably at Internet Retailings eCommerce Jumpstart series, however this time we will look to fully explore best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting and trends etc. As a ‘hands-on’ participatory event digital leaders will network and learn through specialist discussion, roundtables and debate.
Additional topic and streams to be discussed at Digital Cream 2010 include;
Behavioural targeting and online advertising
Email Marketing
Integrated search (PPC/SEO)
Managing Digital Channels – staffing, budgets and planning routes
Multichannel Marketing – channel mix, measurement and ROI
Online lead generation and customer acquisition
Online PR
PPC (Paid Search) Marketing
SEO
Site Optimization and Multi Variate testing
Site Search & Merchandising
Social Media & Monetization techniques
User Experience
Web Analytics & Optimisation
I am certain this will be a great event. If you want to register go here or simply email me at choskin | at | salmon |dot com and I will help as best I can.
Date: 3rd March 2010 (9:00am – 6:00pm) Venue: Park Lane Hotel, London, United Kingdom Duration: 1 day Cost: Free to Members and those who register to attend Other info: http://econsultancy.com/events/digital-cream
About Econsultancy
Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Their reports, events, online resources and training programmes help our 80,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Mentorpolis.com is a novel venture by a bunch of IIT Delhi grads in education space. It builds a communication channel which connects mentees who seek academic and professional advice, with accomplished and suitable mentors via Telephonic Consultations and Web Seminars.
We are looking to hire self driven, enthusiastic and innovative individuals as interns. It can be an ideal head start and opportunity to enhance the student’s business skills and allow them the opportunity to gain exposure to the many facets of a start-up company.
Internship: Marketing
Job Description: The marketing analyst will be responsible for the end to end marketing efforts of a given zone which entails
Drafting and execution of a comprehensive marketing plan for the given zone
Networking /Corresponding with institutions and potential association and customers
Sensitizing schools and colleges through mails, posters, coordinating in conducting the student reach out events
Spotting opportunities for marketing activity, events, promotions etc.
He/She will be our voice in these zones, promoting MentorPolis services and its benefits to students and career professionals, and should have a strong motivation to work with a startup given the level of responsibilities to be entrusted with.
Experience & Competencies
Must be VERY good in networking and managing people and should be hardworking and punctual to work and timelines
Should have excellent communication skills and should be highly innovative to proactively come up with new opportunities
Previous experiences of managing and executing college festivals as a senior authority would be highly desirable
Stipend: We do not provide any stipend for internship.
Duration: Flexible. Minimum 2 months
Location: Any of Indian Metros: Delhi, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmadabad, Bangalore, Patna, Lucknow
Contact Details: Interested candidates can send their resume to careers@mentorpolis.com
Negócio na web tem o mesmo risco de um ‘tradicional’, alertam analistas. Atender a nicho específico, com segurança de pagamento, é fundamental.
Criar uma loja virtual de sucesso é tarefa que requer mais do que um produto a oferecer e um endereço eletrônico próprio. Para especialistas que foram ouvidos, duas ferramentas fundamentais para o sucesso de um "ponto" de comércio eletrônico são o investimento em um nicho específico de mercado e em segurança para o consumidor que compra pela internet.
Segundo Marcelo Casarini, que comanda há onze anos o site Flores Online, que vende cerca de 20 mil arranjos por mês, "estrear" no universo das vendas pela web atualmente é mais difícil do que era quando ele começou. Isso porque hoje é preciso enfrentar a concorrência das “gigantes” do varejo online brasileiro, que respondem pela grande maioria do faturamento do setor.
"Esse mercado tem uma característica que é a [grande] concentração das lojas", afirma o diretor-geral da consultoria e-bit, Pedro Guasti. As oportunidades, no entanto, existem. Dados da consultoria mostram que o faturamento das micro, pequenas e médias empresas na internet subiu 1,6% no primeiro semestre deste ano, na comparação com o mesmo período de 2008.
Mire no específico
Para não começar um negócio em desvantagem, é necessário que o empreendedor busque áreas ainda não foram exploradas pelos grandes varejistas, que têm mais infra-estrutura e dinheiro para investir. A questão a se pensar é: como atender um público específico dentro de um segmento?
Site de comércio eletrônico Flores Online (Foto: Reprodução)
“O ideal é não abrir negócios comuns, como vender eletrodomésticos, CDs ou livros em geral, porque a concorrência [será] muito grande. O caminho é identificar um nicho, que é um segmento em que eu poderei atender as necessidades totalmente”, diz o consultor de marketing do Sebrae, Wlamir Bello. “[É preciso] Investir no específico do específico."
Para especialista, o importante é pensar em fatores que favoreçam a opção pela internet em detrimento da procura pelas lojas de rua. “Setores que precisam de discrição, por exemplo, ou temas difíceis de encontrar opções no mercado, para que quando o cliente pesquisar na internet, você se destaque”, afirma Bello.
Guasti, da e-bit, diz que o segredo é focar em uma preferência em cada segmento. “Não adianta querer vender produtos commoditizados, tem que se especializar e oferecer diferenciação. Produtos para festas infantis, livros técnicos, equipamento para determinados hobbies”, exemplifica.
Segurança
O medo de ser enganado é o principal fator que pode afastar potenciais clientes da sua loja virtual. De acordo com o consultor do Sebrae-SP, investir em um sistema de pagamento seguro para o site é vital. "É fundamental que eu vá buscar uma empresa de credibilidade do mercado para oferecer um sistema de pagamento seguro, porque esse é o gargalo da internet", diz Bello.
Segundo o diretor e-bit, é preciso riscos fraudes que prejudiquem tanto o consumidor quanto a empresa. "O mercado foi se especializando em oferecer segurança: produtos de análise de risco para os lojistas, que dizem se o pedido é confiável ou não", diz. Há também opções que "fiscalizam" a entrega do produto para evitar riscos ao cliente. "Se o produto não é entregue em [até] 15 dias, a operação é cancelada e o consumidor não tem prejuízo."
Ter um site fácil de navegar, que permita ao cliente utilizar um "carrinho de compras" virtual, finalizar o pedido e escolher uma forma de pagamento sem riscos, pode custar de R$ 2 mil até milhões, segundo Guasti. "Por isso que é importante fazer um planejamento para a empresa saber qual é o porte dela."
Risco
Antes de entrar no mercado, é preciso qualificar-se: abrir um negócio na Internet envolve tantos riscos e desafios como uma empreitada "tradicional". “Não é muito diferente. A estrutura é a mesma, o pensamento estratégico é o mesmo. A internet é apenas um meio para se realizar os negócios”, explica Marcelo Casarini, diretor do site Flores Online.
Quando o site de comércio eletrônico é criado para ser uma extensão de um negócio que já existe fora da web, a empreitada tende a ser mais fácil. "A pessoa pode aproveitar a infra-estrutura que já tem para alavancar o site", diz Guasti.
Fernando Abdala: loja centenária ganha versão para a web (Foto: Divulgação)
Real e virtual
Para Fernando Assad Abdala, diretor da varejista Doural, que existe há 104 anos na Rua 25 de Março, no centro de São Paulo, e vende há cerca de onze pela internet, o interesse da família pelo negócio online começou pelo fato de a internet ser uma ferramenta barata de divulgação. Hoje, as vendas do site respondem por 15% do faturamento.
Além disso, ele mesmo mantém atualizados mais diversos canais da loja na internet: dois sites com dicas gourmet e de etiqueta para recepções em casa, além de um blog e perfis no Twitter, Facebook e Orkut.
Cuidados ao consumidor
Outro ponto importante que precisa ser considerado por quem pretende angariar clientes é que, na internet, consumidor insatisfeito tem o hábito e a facilidade de reclamar na hora.
Para Abdala, da Doural, o nível de exigência dos clientes virtuais é maior. "O publico na internet é mais exigente, quer comprar, quer receber logo; o da loja tem mais paciência. Na loja às vezes a pessoa quer uma quantidade muito grande e não se incomoda de esperar dias; na internet, reclamam", diz.
Por isso, além de manter os fregueses satisfeitos, é importante abrir e gerenciar canais de comunicação. “O consumidor de internet se vinga. Hoje com o conceito de rede social, de web colaborativa, as pessoas põem a boca no trombone mesmo”, diz Guasti.
Marketing
Depois de criar seu negócio, mostre-o. "Se você abre uma loja na rua, a chance de alguém te ver é grande. Na internet, se você não trabalha o marketing da sua empresa ninguém vai te achar", afirma o diretor da e-bit.
A primeira solução é investir em buscadores de preço. "Você paga quando a pessoa faz um clique em um produto for para o seu site. Você vai comprar palavras-chaves: a presença do seu produto na categoria ‘eletro’, por exemplo", ressalta Guasti.
Outra recomendação é que se abuse das ferramentas gratuitas para buscar mais proximidade do consumidor: Facebook, Twitter, Orkut e YouTube podem ser fortes aliados.
Learn how to be pro-active, highly energetic, entrepreneurial, self-driven and really concerned about efficiency. With Bob’s The ABC, 123 Sales Results System, learn how you can master the needs to be honest and sensitive, a master problem solver and above all, a personal marketing genius with a win/win philosophy.
Are You, or Your Staff…
Dissatisfied with your sales results?
Wasting too much time on non-productive activities?
Making too many bids and proposals that don’t turn into sales?
Experiencing difficulties closing the sale?
Experiencing sales cycles that take too long?
Missing out on the margins & profits that you need & want?
Lacking a structured sales system?
If you answered yes to any of the above, read on!
The world market is heating up. Competitors are appearing out of nowhere and expectations are high, especially from the top. In today‘s market both the business owner and seasoned professional salesperson have to be producing at their absolute best to stay up with the industry leaders.
Business people today have to be pro-active, highly energetic, entrepreneurial, self-driven and really concerned about efficiency. He or she needs to be honest, sensitive, a master problem solver and above all, a personal marketing genius with a win/win philosophy.
With this in mind Bob Urichuck has created The ABC, 123 Sales Results System. A proven sales results system designed to help business people develop all the above characteristics and skills:
The Award Winning – “ABC’s and 123’s of the Sales Results System™”
A. The Bull‘s Eye Attitude: Selling from the Inside – Out
B. Bull‘s Eye Behavior - Targeting Your Sales Effort
C. Bull‘s Eye Competencies - Hitting, Penetrating and Staying on Target
Bob and his team have an internationally proven track record in providing the results that businesses are demanding.
In this session, you will:
Learn how to be pro-active, highly energetic, entrepreneurial, self-driven and really concerned about efficiency.
——————————————————
Повече информация за интернет маркетинга и афилиейт програмите може да намерите в сайтовете на т. нар. Affiliate Networks – интернет компании, които приемат в мрежата си сайтове, желаещи да продават чужди продукти и услуги, като им осигуряват подходящи продавачи и софтуер за следене на продажбите. Т.е. партньорските мрежи свързват сайтовете, предлагащи партньорски програми със сайтовете, които желаят да печелят от такива програми. Улеснението за собствениците на сайтовете, които искат да се включат в такива афилиейт мрежи е, че не се занимават с търсене на подходящи афилиейт програми и че заплащането (дохода) от няколко партньорски програми разположени на сайта се получава наведнъж от едно място, а именно – от партньорската мрежа, вместо например от 3 или 4 отделни сайта.
Най-известната афилиейт мрежа е Commission Junction – http://www.cj.com (собственост на Valueclick.com).
Някои от другите по-известните Affiliate Networks са:
