In my May post A Mexican, a Sicilian and a Greek Walk Into a Restaurant I dissuaded how three different restaurants,in the same location, next to our start-up office, went out of the business one after the other. Just after I posted it, a fourth restaurant opened in the same location with the brilliant name “Grey an Israeli-American Bar Diner”.
Guess what happened last week to the American-Israeli diner that served sushi, Asian noodles, middle-eastern grilled meats, American burgers and breakfasts.
Restaurants,like start-ups, should be very focused in their messaging and efforts. It is very hard to market excellence in five different areas.We had to decide whether to deliver our cloud solution as a service (”Public Cloud”) or an on premise product (”Private Clod”) . Both options were viable, and there were good arguments for each road. Despite the similarities and temptation it would have been a mistake to aim at both markets at very beginning.
Even “The Cheesecake factory” focuses on a single item (with 40 variations ) from the huge menu – when it comes to branding. Personally, this is also the only Item I Like to eat there. And yes, I know the picture is from another Deli …
New York style Cheesecake with strawberries
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