Referrals

Why don’t I get more referrals? Because you did what you said you would do. It’s not good enough. Do something a little different. Not corny or unrelated. But must be viral and considered valuable. If you’re getting no response to something, stop doing it.

The above words were taken from a presentation this Summer by Maribeth Kuzmeski, President of Red Zone Marketing.

Maribeth Kuzmeski came out with a new book today, “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life“.

Al Ries, author of one of my favorite books on Marketing (The 22 Immutable Laws of Marketing), provided a review for Maribeth’s book.

“Winning new clients and holding onto existing ones is not a matter of chance, but of creating and following a solid game plan… If you’re feeling overwhelmed by today’s rapidly evolving marketplace, read this book. It breaks the proven principles of marketing down into bite-sized, easy-to-implement actions.”

Al Ries

We’ll see. Her website needs a redesign, taking away a bit of credibility. But, her words sound like the kind of stuff born from a Seth Godin “Remarkable” and Zappos “Surprise-me” attitude, which is something to think about. Possibly another good tool for the Parentpreneur.